<![CDATA[Valleywag: Great Moments In Pr]]> http://cache.gawker.com/assets/base/img/thumbs140x140/valleywag.com.png <![CDATA[Valleywag: Great Moments In Pr]]> http://valleywag.com/tag/great moments in pr http://valleywag.com/tag/great moments in pr <![CDATA[ After Google-Yahoo: Microsoft-YuMe ]]> What's deal-making like at Microsoft, post Yahoo-Google? Kind of sad. For example, instead of planting stories with billion dollar ramifications, Microsoft PR over the weekend fed the Wall Street Journal a story on how MSN videos in online sports and entertainment are so popular they exceed sold inventory, so Microsoft will ask the YuMe network to sell extra ads. For Microsoft PR, victory is no longer a leak that breaks the ice, but sneaking PR speak like the following into a Journal reporter's copy:

The relationship is one step in Microsoft's broader effort to increase online ad revenue in areas that aren't dominated by Google Inc., which holds the biggest share of ads tied to Internet search results. Google, meanwhile, is in the early stages of trying to find ways of using its popular online video site YouTube as a source of advertising.

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Mon, 16 Jun 2008 08:40:00 PDT Nicholas Carlson http://valleywag.com/index.php?op=postcommentfeed&postId=5016696&view=rss&microfeed=true
<![CDATA[ Google menaces blog over publishing YouTube contract ]]> Google's lawyers usually busy themselves trying to defend their right to keep content online — so Google's search engine can index it, of course. Odd, then, to see Stacey Wexler, litigation counsel for Google, send New York tech blog Silicon Alley Insider an email asking it to take down references to a YouTube advertising contract in a story about the video site's new revenue-sharing program for ads sold by video creators. Odder still to see Silicon Alley Insider post the email to its site, then take it down (the site now displays an error where Wexler's email once appeared, but the original post about YouTube remains online, and a reader has reposted the item in a comment). We're puzzled about what, precisely, is so controversial about the YouTube revenue-sharing program. (Wexler claims the contract is confidential, but we don't think that's Silicon Alley Insider's problem.) The contract reveals that Google will take 45 percent of ad revenues, with a minimum campaign budget of $10,000, unless otherwise negotiated. Read Wexler's letter to Silicon Alley Insider, reproduced below, and the contract, embedded via DocStoc, and tell us which terms you think Google was most concerned about keeping private.

From: "Stacey Wexler"
Date: June 11, 2008 4:52:13 PM EDT
To: mlearmonth@alleyinsider.com
Subject: July 10, 2008 postings re YouTube

Dear Mr. Learmonth:

I am writing to let you know that an article dated June 10, 2008 posted under your name in Silicon Alley Insider contains confidential information of YouTube. Specifically, the Content Hosting Services Agreement (CHSA) that is posted at http://www.alleyinsider.com/2008/6/revealed_youtube_s_self_serve_ad_deal_terms_got_670_000_views_and http://www.docstoc.com/docs/712344/youtubeagreement contains a confidentiality provision (see paragraph 5), and thus should not have been provided to you for publication. While we appreciate your interest in YouTube, we respectfully request that Silicon Alley Insider remove from its site the copies of the CHSA and the references to its specific terms contained in your article. We of course respect your right to report non-confidential information about YouTube's advertising plans, and thus we are only asking that you remove the contract itself and the references to its terms.

Please do not hesitate to contact me if you wish to discuss this matter further.

Regards,

Stacey Wexler
Litigation Counsel
Google Inc.

The contract:

YouTube Agreement - Free Document Templates

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Wed, 11 Jun 2008 16:20:00 PDT Owen Thomas http://valleywag.com/index.php?op=postcommentfeed&postId=5015626&view=rss&microfeed=true
<![CDATA[ YouTube money-hunter Shashi Seth's stealth publicity campaign ]]> Perhaps my weekend sojourn in Hollywood left me jaded. But an email anonymously tipping Valleywag about YouTube's "head of monetization" and former Google Web search lead Shashi Seth leaving the Googleplex to become COO at multimedia browser developer Cooliris smelled fishy. Seems we weren't the only site that got a tip, which suggests that our Yahoo Mail-using correspondent is probably a flack using the time-honored entertainment industry trick of a publicist "leaking" a detail to the press. My guess? Someone representing Cooliris. Though hiring the guy who was ultimately accountable for the failure of YouTube to make any money doesn't seem like a real "top talent" poaching from Google.

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Tue, 03 Jun 2008 13:00:00 PDT Jackson West http://valleywag.com/index.php?op=postcommentfeed&postId=5012743&view=rss&microfeed=true
<![CDATA[ Joost worries about a story Valleywag wasn't planning to write ]]> Haven't heard much about Joost lately? That's because the online-video startup, founded by the same obstreperous Europeans behind Kazaa and Skype, seems to be going exactly nowhere. It is the opposite of newsworthy, with its software-based approach to video distribution having been completely undone by YouTube and Adobe's Flash technology. Adobe is adding peer-to-peer distribution, Joost's main distinction, and even investors like Viacom CEO Philippe Dauman have taken to dissing it. Could there be worse news? We can't imagine it. But Joost's flack can.

Kate Larkin emailed a colleague — on her BlackBerry, so we know there was some urgency to it — about a "pending Joost story on Valleywag." When I told her that I didn't know of one, she went back into positive-spin mode: "We've got lots of great stuff going on. Deals closing, browser version coming, etc." (Too bad about the browser version — that might have been timely four years ago.) My experience with PR people — sorry, Kate, "comms directors" — tells me that they only reach out like this when they're trying to defuse a ticking time bomb of bad news. Any idea what got Larkin in a lather this morning? We're ready to soap up.

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Fri, 30 May 2008 15:20:00 PDT Owen Thomas http://valleywag.com/index.php?op=postcommentfeed&postId=394366&view=rss&microfeed=true
<![CDATA[ Getting the "Sex" date you never wanted with the Geek Squad ]]> Trying to download the Sex and the City movie last night, I had to wonder, When is a torrent site more comfort than a Cosmo? If you can't fulfill your Sex-seeking ladylove's needs with some unpacked .rar files, I understand. So does Best Buy's Geek Squad, which is offering rescue packages composed of quarters and excuses for men who don't want to lose quality videogame time to the premiere of the world's most commercially viable feature-length shoe porn. Geek Squad has it only half-right: Why not save your quarters and hire a girl to be professional company at the multiplex — for your girlfriend? (Photo: Daniella Zalcman)

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Fri, 30 May 2008 12:00:00 PDT Melissa Gira Grant http://valleywag.com/index.php?op=postcommentfeed&postId=394313&view=rss&microfeed=true
<![CDATA[ Mark Zuckerberg: "A technology company is a company that creates technology" ]]> ZuckerbergCARLSBAD, CA — Mark Zuckerberg has learned nothing. Taking the stage at D6, he uttered nothing but bromides and nonsequiturs. Examples: "Facebook is a technology company ... a technology company is a company that creates technology"; "Religion, that's a big thing around the world". At his South By Southwest keynote, Zuckerberg benefitted from a crowd obsessed with the friendliness of Sarah Lacy's questions. With Kara Swisher, never a kind locutor, Zuckerberg had the spotlight shone on him, and he came off simply blank. Which is why he hired Sheryl Sandberg from Google, right?

Wrong, in practice if not in theory. Sandberg, who now oversees Facebook PR, was Zuckerberg's companion on stage. But she added nothing to the conversation; she wasn't even able to explain why she left Google for Facebook coherently. (Mentioning Google's stock price would have at least gotten some heads nodding.) We'll cut Facebook flack Elliot Schrage slack for not preparing his bosses adequately; he just got there himself. But at some point, Zuckerberg and Sandberg will have to find something to say. They kept saying Facebook is about letting users "share information and share themselves." It's beyond embarrassing that Zuckerberg and Sandberg can't manage to do so.

(Photo by Asa Mathat/AllThingsD.com)

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Wed, 28 May 2008 21:00:00 PDT Owen Thomas http://valleywag.com/index.php?op=postcommentfeed&postId=393863&view=rss&microfeed=true
<![CDATA[ To push Yahoo deal, Google's dumpster-diving lobbyists recycle talking points ]]> Dumpster divingIn the '90s, Washington PR firm Chlopak Leonard Schechter pushed anti-Microsoft information that its client, Oracle, had obtained through hiring investigators to rifle through garbage. Now working for Google, Chlopak is taking a greener approach: It's reusing Google-friendly quotes already aired in the press as fill-in-the-blank quotes for other journalists. Chlopak flack Rob Haralson does not note that the quotes, which support Google's proposed deal to take over Yahoo's search advertising, mostly come from Google executives or lawyers speaking anonymously. Still, Haralson may not be acting as strategically as he thinks. The quotes portray the deal, which is facing antitrust scrutiny in Washington, as no more significant than a supplier providing parts to a PC maker. That may not be a particularly good analogy — has Haralson ever sat in on an Intel negotiation? Google's recycled arguments:

From: Rob Haralson
Sent: Friday, May 23, 2008 8:30 AM
To:
Subject: Google-Yahoo!

Hope all is well. There is a lot of information floating around about a possible transaction between Google and Yahoo!, and - as a consultant to Google - I wanted to provide you with some interesting quotes from a couple of recent articles exploring competition issues related to a potential deal.

"Straightforward Supplier Arrangement" with Parallels to Other Industries

"The approach the DoJ will take in evaluating a search-outsourcing deal will be different than evaluating a full-blown merger, an industry attorney said. Unlike mergers or business combinations where the acquirer is getting full operational control of an entity, this arrangement is likely to be reviewed as an original equipment manufacturing (OEM) relationship or a commercial one, he explained." - "Google-Yahoo: Anti-trust regulators to focus on commercial arrangements versus outright take over, source says" - dealReporter, May 16, 2008

"People involved in shaping Google's approach say the deal under consideration would be a straightforward supplier arrangement, similar to ones in the markets for computer printers, appliances and cell phone service.

"The printer industry, they say, is a perfect example. Canon supplies printer engines to about 80 percent of the laser printer market, including its rival Hewlett-Packard. They point to many others, including Whirlpool making appliances for Sears, AT&T licensing its mobile network to Virgin and other small carriers, Toyota selling hybrid engines to General Motors and Microsoft tailoring its Office software for Apple computers." - "Google Says It Will Defend Competitive Rationale of a Yahoo Deal" - New York Times, May 22, 2008

DOJ and FTC Have Endorsed "Co-opetition" Arrangements

"In its antitrust guidelines for partnerships among competitors, issued in 2000, the Justice Department and Federal Trade Commission said: 'In order to compete in modern markets, competitors sometimes need to collaborate. ... Such collaborations are not only benign but pro-competitive.'" - "Google Says It Will Defend Competitive Rationale of a Yahoo Deal" - New York Times, May 22, 2008

"...if one company has a more efficient technology than the other, with one wanting to outsource to the other, a deal can be structured that still leaves a lot of independent competition, the industry attorney explained." - "Google-Yahoo: Anti-trust regulators to focus on commercial arrangements versus outright take over, source says" - dealReporter, May 16, 2008

Deal Likely to be "Easily Approved" by U.S. Regulators

"'If there were a deal [with Yahoo], we would anticipate structuring the deal to address the antitrust concerns that have been widely discussed,' [Eric] Schmidt said." - "Google execs hope for long-term ad deal with Yahoo" - Associated Press, May 8, 2008

"These collaborative deals tend to be easily approved by American antitrust authorities, and Google presented the Yahoo plan as such a deal in response to initial inquiries by the Justice Department.

"'There is nothing in antitrust law that says a company can't use the best technology,' said one person involved in confidential discussions of the deal. 'It can't be bad for competition to help a company become more efficient.'" - "Google Says It Will Defend Competitive Rationale of a Yahoo Deal" - New York Times, May 22, 2008

Deal Likely to be Non-Exclusive, Reducing Antitrust Risk

"The arrangement currently under consideration would be a non-exclusive arrangement in which Google would allow Yahoo to use selected ad technologies but would not be structured as a 100% outsourcing deal, the source familiar said. This is an important aspect of the deal as Yahoo would continue to use its technology for some search queries and maintain a search capability. The company would also have the ability to use the information gained from the arrangement to perfect its algorithms and improve its systems, the source said." - "Google-Yahoo: Anti-trust regulators to focus on commercial arrangements versus outright take over, source says" - dealReporter, May 16, 2008

In summary, the reports indicate that:

- Any deal between Google and Yahoo! would be non-exclusive;
- The deal looks to be similar to those in which companies provide competitors with complementary services or technologies; and
- The Department of Justice has approved similar deals in the past.

The negotiations between the two companies are ongoing, so more details may be emerging over the course of the next several days and weeks. If you'd prefer not to receive more emails about this, please let me know. Alternatively, I am happy to provide you more information at your request.

Best,
Rob Haralson

—-—
Rob Haralson | Chlopak, Leonard, Schechter, and Associates

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Mon, 26 May 2008 09:00:00 PDT Owen Thomas http://valleywag.com/index.php?op=postcommentfeed&postId=393208&view=rss&microfeed=true
<![CDATA[ Renee Blodgett brings oversharing to the world of tech PR ]]> Renee BlodgettWe live in an overfamiliar age. Why should our flacks be any different? Even so, Startup-PR consultant Renee Blodgett has raised the bar for the rest of her industry. Blodgett, PBS informs us, "is one of the PR folks who understands how to communicate with bloggers." A blogger who forwarded me an email from Blodgett begs to differ. Blodgett and said Web scribe have never met, and yet Blodgett feels perfectly comfortable proposing "social" time, planning a "small group dinner," and asking for hotel recommendations. All this with four smileys thrown in for good measure. The email:

Blodgett's email

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Fri, 23 May 2008 11:20:00 PDT Owen Thomas http://valleywag.com/index.php?op=postcommentfeed&postId=393044&view=rss&microfeed=true
<![CDATA[ Yahoo: Please ignore this silly Icahn mess and check out our deal with WPP ]]> Hilary_Schneider.jpgWhen bad news about a company dominates the headlines, sometimes a company's PR team will craft bogus announcements to distract shareholders. Which is why today in the Wall Street Journal, you'll find that Yahoo and agency behemoth WPP announced a partnership to create "an electronic system for advertisers and Web sites to buy and sell online ad space." The deal isn't exclusive and in fact, it's a mere "extension of the technology partnership" Yahoo EVP Hilary Schneider told the Journal. Why didn't Schneider just try the old "Hey look! The space shuttle!" routine instead? That seems easier.


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Fri, 16 May 2008 09:00:00 PDT Nicholas Carlson http://valleywag.com/index.php?op=postcommentfeed&postId=391142&view=rss&microfeed=true
<![CDATA[ High schooler warns of transhuman dystopia ]]> Ignoring Google's seeming endorsement of IM speak, or tweener, invading the English language by titling the company's logo art contest "Doodle 4 Google," the entries present a striking glimpse into the fears of typical American children — from deforestation to global war. Finalist Mariam Hovhannisyan, a high schooler at the International Community School in Kirkland, Washington, laments an irreversible slide into the mechanization of humanity:

What if our reliance on machinery to carry out simple tasks crossed the boundaries of technological advancement and we distorted our flesh to the extent that so little remained of what made us human that we became but a twisted, robotic caricature of our former selves.
Best description of Google's business model I've seen yet, so go vote for it! ]]>
Mon, 12 May 2008 18:00:00 PDT Jackson West http://valleywag.com/index.php?op=postcommentfeed&postId=389725&view=rss&microfeed=true
<![CDATA[ AT&T waffles on free Wi-Fi for iPhone subscribers ]]> iphone_wifi_att.jpgYesterday AT&T added language to its website that promised iPhone subscribers free Wi-Fi hotspot access to the company's listing of features for customers. A few hours later, the offer was removed from the site. The rollout for free Wi-Fi for iPhone subscribers on AT&T's network isn't going so smoothly — after the unannounced program was discovered, hackers shortly discovered they could log any device onto the network quite easily. (Photo from Jajah)

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Fri, 09 May 2008 10:40:00 PDT Jackson West http://valleywag.com/index.php?op=postcommentfeed&postId=388841&view=rss&microfeed=true
<![CDATA[ Sergey Brin schools us on how to take a stand, boldly do nothing ]]> Sergey_Brin_Worried.jpgCEOs and founders feeling hounded by pesky profit-hating humanitarians could learn a lesson or two from Google cofounder Sergey Brin. At Google's annual shareholder meeting yesterday, Amnesty International presented two shareholder proposals on behalf of the New York State Pension Funds involving Google's difficulties with China, privacy and censorship. Brin handled the PR mess, no problem.

He told the gathered he agreed with the spirit of the proposals, just not their wording. Then, in the traditional way of voicing support for a cause without taking any real action, Brin abstained from voting them up or down. Lesser spin doctors would have stopped there, but Brin managed to get another couple good ones in before the meeting wrapped: "I'm pretty proud of what we've been able to accomplish in China," Brin said."Google has a far superior track record than other Internet or Internet search companies in China."

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Fri, 09 May 2008 08:00:00 PDT Nicholas Carlson http://valleywag.com/index.php?op=postcommentfeed&postId=388880&view=rss&microfeed=true
<![CDATA[ Webby Award winners a typical mix of celebs and self-promoters ]]> stephen_colbert_philadelphia.jpgAnother year, another round of nominees who paid up to $475 to be considered for a Webby have been awarded their publicity prizes. The long-running promotional gambit started by early Valley PR pro Tiffany Shlain, now under new management, does give awards to "special honorees" whom I presume don't have to pay. Those deemed "special" provide big names for media coverage and a draw for award winners to shell out for tickets to the awards gala. This year, Stephen Colbert is the biggest name, having won "Person of the Year" for his achievements in promoting himself online when he was unable to do so on air during the TV writers' strike. Michel Gondry got the nod for "Film and Video Person of the Year" for convincing YouTubers to promote his movie Be Kind, Rewind. And Will.i.am's treacly Yes We Can video garnered the musician "Artist of the Year." Who didn't win? Any of the engineers who, you know, build the Web. (Photo by AP/Matt Rourke)

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Tue, 06 May 2008 15:00:00 PDT Jackson West http://valleywag.com/index.php?op=postcommentfeed&postId=387652&view=rss&microfeed=true
<![CDATA[ Valley matchmaker charges high price for dates ]]> Got him by the...Linx Dating, a Bay Area matchmaking service, isn't pimping anyone per se. They claim to connect San Francisco women with Silicon Valley guys. Why is this legal but being a madam of an outcall service isn't? Your explanations welcome in the comments. The pitch, below:

Hi Melissa,

We represent matchmaker Amy Andersen, founder of Palo Alto-based Linx Dating. Linx is an exclusive, by-invite-only, Bay area based dating service created for the 'marriage minded', targeting Silicon Valley men and San Francisco women. Founded in December 2003, Linx offers a unique dating service that combines old-world matchmaking with professional networking events and "concierge" services, including restaurant reservations, sedan bookings and flower delivery. Linx offers their clients complete 'image makeovers' from hair & make-up, to personal fitness training and strategic date coaching. Linx will take the Silicon Valley engineers from geek to chic, revamping wardrobes and grooming regimens to boost their confidence and their chances of impressing their dates.

The idea came to Amy in 2001, when she herself was dating a man who had friends who were single bachelors sporting Ivy League degrees and high-powered careers, but few romantic prospects. Some 30 miles away in San Francisco, Amy's girlfriends, who had similar Junior League pedigrees and Pilates-sculpted bodies, complained they couldn't meet any mates with marriage potential, thus came the idea to bridge the gap between the Silicon Valley man and the San Francisco woman, creating new possibilities that they might not have otherwise.

Andersen herself offers her best testimonial. She found happiness with a Silicon Valley geek of her own! They plan to marry in June!

On Thursday, May 1st, Linx will be hosting its first exclusive VIP event featuring two of their most eligible bachelors and inviting 25 women to meet them and have a mini-date.
I think an interview with Amy on her unique dating company, Linx, would make an interesting feature for Valleywag!

I look forward to hearing from you!

Best wishes,

Simin

Simin Adam

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Wed, 23 Apr 2008 16:40:00 PDT Melissa Gira Grant http://valleywag.com/index.php?op=postcommentfeed&postId=383373&view=rss&microfeed=true
<![CDATA[ Craigslist CEO pretends to be British for his PR girlfriend ]]> b6c6701becc036f8b0d9ae2aa4462081.jpgWe've heard of in-house PR, but this is ridiculous. Susan MacTavish Best, who is both the girlfriend of Craigslist CEO Jim Buckmaster and his company's PR rep, is also a director of Glasshouse, a nonprofit which produces events meant to educate entrepreneurs. Educating entrepreneurs at an event tonight: Buckmaster. The fireside chat is meant to highlight U.K. Web entrepreneurs. Buckmaster's only plausible U.K. tie? His girlfriend, MacTavish Best, is British. All very cozy, and absurd. What we think really happened here: MacTavish Best couldn't come up with any other speakers, and Buckmaster filled in.

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Mon, 21 Apr 2008 16:20:00 PDT Owen Thomas http://valleywag.com/index.php?op=postcommentfeed&postId=382321&view=rss&microfeed=true
<![CDATA[ How Oprah helped a startup CEO take Yahoo for $300 million ]]> GurbakshChahal.jpgIn its April 2008 issue, Entrepreneur caught the immodest-to-a-fault Gurbaksh Chahal in a self-promoting mood — not hard to do — when it asked him how he sold ad-targeting startup BlueLithium to Yahoo for $300 million. "G" — as Chalal calls himself — responded with a tale from the life of Oprah:

A couple years ago, Oprah went to Montecito, saw a house and fell in love with it. It wasn't for sale, so she ended up paying above market value for it—several times over the price—because it was something she really, really wanted. That's an analogy for selling a company. You want to be the house that everybody wants that's not for sale. I saw the market consolidating. I couldn't put a "for sale" sign out there, so I had to do it unconventionally. The way I did it was to make sure people realized I wasn't for sale. It made them realize that they needed me. They heard from different sources in different ways what BlueLithium was. That attracted them to my company rather than me going [to them]
The short version: Play hard to get. If only Chahal took his own advice when it came to pitching himself to the media. ]]>
Mon, 21 Apr 2008 12:40:00 PDT Nicholas Carlson http://valleywag.com/index.php?op=postcommentfeed&postId=381962&view=rss&microfeed=true
<![CDATA[ 23andMe admits personalized genetic test serves no medical purpose ]]> 23andMe_logo.jpgFacing possible fines and jail time, local gene sequencers Navigenics and 23andMe will have to get permits if they want to continue testing resident of New York state. Meanwhile, California is investigating 12 complaints against unnamed gene sequencing companies, with officials noting that "all genetic tests must be ordered by a licensed physician." Trying to distance themselves from health regulators, 23andMe spokesman Paul Kranholdt told Forbes that "23andMe's services are not medical ... they are educational." In other words, getting tested amounts to a $1,000 exercise in vanity. No wonder people in the Valley love it.

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Fri, 18 Apr 2008 12:40:00 PDT Jackson West http://valleywag.com/index.php?op=postcommentfeed&postId=381430&view=rss&microfeed=true
<![CDATA[ Microsoft pretends Vista sales video is a gag, and CNET editor buys it ]]> With the leak of an internal sales video, Microsoft is having its ironic cake and pretending not to eat it too. Its marketing team produced an awful spoof of Bruce Springsteen singing about Vista. One should note: Companies do this routinely to motivate their salespeople, but the innocents in engineering normally aren't exposed to the cheerleading routines. Microsoft's spin on the video: It's a gag! We're being sly! And incredibly, CNET editor Charles Cooper bought their line, quoting an anonymous flack: "They thought folks internally would get a kick out of not taking themselves so seriously all the time."

There you have it: Microsoft gets to produce an awesomely cheesy video to pump up the sales troops — but in a way that lets them pretend to be air-quotes cool, resistant to such straightforward come-ons. PR then strategically leaks it, lets the blogosphere react predictably, and finds a gullible square of a tech reporter to declare victory on Microsoft's behalf.

Gizmodo has it right: Why is Microsoft wasting money on staging fake concerts? To which I'd add: Why are they then thumping their chests about how they "fooled" bloggers? Unembarrassed, Microsoft is now challenging competitors to make an even more ironic-fake-bad-but-not-really video. To see the Microsoft spin machine at work on such a worthless cause should give Google new hope.

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Thu, 17 Apr 2008 08:45:00 PDT Owen Thomas http://valleywag.com/index.php?op=postcommentfeed&postId=380782&view=rss&microfeed=true
<![CDATA[ Valleywag editor spins firing as great leap forward ]]> Owen Thomas, the dunce who runs ValleywagSweater-bear editor Owen Thomas just sent the following email to staff here. It's so obviously designed to be leaked that my only reaction is: Owen, can you please not use the little asterisks for bullet points? Movable Type screws up the formatting when you blockquote them. MORE

Valleywaggers,

As I've told you all personally, I've fired Jordan Golson. It's a sad decision; I will always be grateful to Jordan for contributions like the kicker "That seems easier" and the tag "We read Twitter so you don't have to"; but the parting was, perhaps, overdue.

In its wake, I wanted to reinforce some points I mentioned in our conversations:

1) Valleywag hasn't had any budget cuts. I'm sure the usual bloggers who blog about blogging will find a way to prove otherwise by counting the number of posts about Scoble or something, but they're wrong. Both Melissa and Paul will be posting more than previously.

2) If you read elsewhere that Denton only cares about pageviews now, they're wrong. If we've given you that impression, we're sorry. Here's a straightforward list of our priorities, starting with the most important:

* Covering the news of the day that's vital to the Valley — artfully, distinctively, and completely
* Giving our readers insight and insideriness they won't get anywhere else
* Telling the story of the Valley as a human one, not as a series of dry tech trends or stock tips

3) We have an opening for a Valley-based reporter. To be clear, this is not a replacement slot for Jordan Golson. It is a more senior role, for someone with deep Valley sources and a passion for Valleywag's mission.

Yours,

Owen

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Wed, 16 Apr 2008 13:00:00 PDT Paul Boutin http://valleywag.com/index.php?op=postcommentfeed&postId=380599&view=rss&microfeed=true
<![CDATA[ Sheryl Sandberg's underlings offer flattering fictions ]]> Sheryl SandbergWhat a coincidence: Sheryl Sandberg seized responsibility for PR when she left Google to join Facebook as COO last month. Like clockwork, there's an organized publicity campaign to buff the executive's image. Take this sycophantic utterance from Christopher Cox, Sandberg's head of human resources: "It was like Sheryl came and kicked everybody in the ass and said this is going to be hard. And then gave everybody a hug." That's what Cox told Fortune, at any rate. He privately confessed to colleagues that he "felt sick after saying that." Sheryl, you should give Cox a raise: An HR chief who's so ready to fib for you is golden.

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Wed, 16 Apr 2008 07:00:00 PDT Owen Thomas http://valleywag.com/index.php?op=postcommentfeed&postId=380250&view=rss&microfeed=true
<![CDATA[ Brooke Hammerling, online-video PR rep, weighs in on online-video audience debate ]]> brooke_hammerling.jpgBrewPR's snacky flack Brooke Hammerling penned a guest column for Silicon Alley Insider, arguing that the Web video industry needs to come up with a strict viewership metric. Though she doesn't mention it in the piece, New York-based online-video startup NextNewNetworks is a Brew client. (It's disclosed, in tiny type, at the end.) We could ask why Henry Blodget is giving a self-interested company rep a soapbox, or why they couldn't fix the red eye in Hammerling's photo. But the real question is why Hammerling suddenly cares about online video analytics.

Could it possibly be because she's not happy with the numbers that ComScore is reporting for her client — or, worse, the numbers NextNewNetworks is asking her to pitch? I'd like to point out the Association for Downloadable Media is giving a presentation on video advertising standards tomorrow at Ad:tech. Maybe Hammerling should give them her support instead of taking passive-aggressive stabs at companies working in the space. That seems easier.

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Tue, 15 Apr 2008 18:00:00 PDT Jackson West http://valleywag.com/index.php?op=postcommentfeed&postId=380192&view=rss&microfeed=true
<![CDATA[ The engineer Google doesn't want you to see ]]> Jayant MadhavanWho is Jayant Madhavan? Google would just as soon you not know. The programmer featured prominently in a recent post on SearchEngineWatch about a troubling new Web-search routine: Madhavan's research would have Google's bots attempt to fill in Web-based forms meant for humans, in an attempt to discover more Web pages to index. Madhavan's picture appears on a Google bio page describing his research. SearchEngineWatch's editors reproduced it next to their post. Google's control-freaky PR reps demanded SearchEngineWatch take it down.

SearchEngineWatch cravenly complied:

UPDATE: Editors' Note: At the request of Google, we've removed the photo of Google engineer Jayant Madhavan, co-author (with Alon Halevy) of the Google Webmaster Central blog post, Crawling through HTML forms, posted by Maile Ohye, Senior Support Engineer at Google. The photo was deleted at Google's request to respect the privacy of Google's corporate data and the personal privacy of Jayant Madhavan.
— Kevin Heisler, Executive Editor, Search Engine Watch
One assumes Heisler's tongue is planted at least lightly in his cheek, since the post dealt with the threat Google's new crawling routine might pose to private corporate data. But if he thought the demand ridiculous — which it is — why ddin't he just refuse to obey it? Valleywag, at least, won't. Here's another picture of Madhavan, the man Google doesn't want you to see, from a 2003 conference:
JayantMadhavan1.jpg

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Tue, 15 Apr 2008 15:40:00 PDT Owen Thomas http://valleywag.com/index.php?op=postcommentfeed&postId=380076&view=rss&microfeed=true
<![CDATA[ CollegeHumor founder won't sue Take Two Interactive for patent infringement ]]> ricky_van_veen_gta4_shocker.jpgRicky Van Veen, founder of sophomoric entertainment site CollegeHumor, was surprised to see one of his inventions pop up in a box of promotional schwag for the new Grand Theft Auto IV game from Take Two Interactive. No, it wasn't some nifty new electronic gadget, but a simple foam fan hand — in the shape of the "shocker." Yes, the savvy Van Veen actually patented the thing. But no, he won't be suing:
Lucky for them, they're one of CollegeHumor's biggest advertising clients. Though I must admit a high drama court case over "the shocker" would be a funny thing to see.

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Tue, 15 Apr 2008 13:40:00 PDT Jackson West http://valleywag.com/index.php?op=postcommentfeed&postId=380112&view=rss&microfeed=true
<![CDATA[ Ticketmaster creates fake Facebook profiles to boost fake popularity ]]> Ticketmaster, the event-ticket retailer whose monopolies on venues and exorbitant fees are legendarily evil, has somehow garnered nearly 157,000 fans on Facebook. And by "somehow" I mean "created thousands upon thousands of fake accounts." At least that's according to the East Village Idiot, who did some digging and turned up some obvious fakesters, like the hilariously misspelled "Stebe Jobs." Look for Stebe to accumulate thousands of fans of his own as desperate Apple fanboys friend the account to show their undying faith in the real Jobs's techno-cult.

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Mon, 14 Apr 2008 13:40:00 PDT Jackson West http://valleywag.com/index.php?op=postcommentfeed&postId=379628&view=rss&microfeed=true
<![CDATA[ Citizen journalism fails Al Gore ]]> Maybe next time ehClimate change superstar Al Gore banned the press from his appearance Friday at the tail end of the RSA Conference on information security in San Francisco. The move seemed like a joke: Surely, Valleywag's editors reasoned, the roomful of high-IQ IT professionals carrying wireless communications devices into Gore's presentation would blog, tweet and shoot the whole thing. Gore would be streamed live to Qik via multiple videophones. No need for a pro journalist to sneak into Gore's talk and liveblog it, as I used to do with Steve Jobs keynotes. Web 2.0 had it covered. So what really happened? The only on-time account of the event came from CNET reporter Robert Vamosi, who used his conference speaker badge to get past security. Vamosi posted a thorough report less than an hour after Gore began. Hey Robert, didn't you get the memo? You're supposed to be out of work by now.

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Mon, 14 Apr 2008 08:20:00 PDT Paul Boutin http://valleywag.com/index.php?op=postcommentfeed&postId=379378&view=rss&microfeed=true
<![CDATA[ Press banned from Al Gore's RSA keynote ]]> press_not_allowed_gore_rsa_keynote.jpgIn the Moscone Center, former vice president and current Valley privateer Al Gore will be speaking at the RSA Conference 2008 today at 2:15 p.m. — but there's no press allowed. There will, however, be hundreds of people with top-of-the-line technology and at least a passing familiarity with cryptography and the like. Hacks in the press room have been overheard discussing plans to sneak in. Valleywag encourages anyone with Wi-Fi, EVDO, a Twitter account with SMS enabled or, better yet, a videophone that can live stream to Qik or another service to let us know where you're posting smuggled coverage of the speech. (Photo by Dan Spisak)

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Fri, 11 Apr 2008 11:20:00 PDT Jackson West http://valleywag.com/index.php?op=postcommentfeed&postId=378862&view=rss&microfeed=true
<![CDATA[ BuzzTemple wants to convert top Digg users to PR agents ]]> buzz_temple.jpgReportedly started by a pair of heavy Digg users who were tired of landing stories they promoted to the front page and not getting paid for it, BuzzTemple PR is looking to recruit heavy users of social services from Digg to Facebook, AIM to Second Life. While the site promises "We are not and will never be 'Pay Per Post,'" the jobs on offer basically amount to shilling for clients online, and words like "disclosure" don't appear on the site. But then Edelman flack Steve Rubel's job is shilling for clients online, and that firm has paid for coverage. So, yeah, sounds like yet another PR agency.

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Mon, 07 Apr 2008 14:20:00 PDT Jackson West http://valleywag.com/index.php?op=postcommentfeed&postId=377010&view=rss&microfeed=true
<![CDATA[ Mick Jagger, Keith Richards join geriatric1927 on YouTube ]]> keith_richards_bathroom_youtube.jpgIn a transparent appeal to old folks, YouTube is kicking off a new "Living Legends" monthly series. First up? The creaky rockers from the Rolling Stones. Mick Jagger and Keith Richards, who chimes in while sitting on the john, are taking questions from the audience — "especially the burning ones." So if you need advice on what brand of topical analgesic reduces hip-swagger-induced soreness, or the best hemorrhoid cream for transcontinental flights, now's your chance. Video after the jump.

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Fri, 04 Apr 2008 12:20:00 PDT Jackson West http://valleywag.com/index.php?op=postcommentfeed&postId=376214&view=rss&microfeed=true
<![CDATA[ Press release like it's 1999 ]]> 1999_09.jpg"The next big thing in consumer gadgets will be the 'Internet in your pocket,'" according to Intel's announcement reported in the New York Times today. Where did I read that line nine years ago? Oh, right.

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Wed, 02 Apr 2008 19:00:00 PDT Paul Boutin http://valleywag.com/index.php?op=postcommentfeed&postId=375370&view=rss&microfeed=true
<![CDATA[ Google celebrates Israel's "Earth Hour" by consuming more energy for 60 minutes ]]> BlackGoogleLogo.jpgGoogle today joined in the celebration of Israel's "Earth Hour" campaign by turning its background from white to black. Unfortunately, on LCD monitors sized 22 inches or less, Google's new black actually consumes more energy than its usual white one. But don't let that stop you from appreciating Google's touching tribute, reproduced in all its energy-sapping glory, below.

GoogleBlackOutBig.jpg

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Thu, 27 Mar 2008 12:20:00 PDT Nicholas Carlson http://valleywag.com/index.php?op=postcommentfeed&postId=373019&view=rss&microfeed=true
<![CDATA[ OfficeMax promises bloggers "exclusive access" ]]> Congratulations, bloggers! OfficeMax has granted all of you — each and every one of you — "exclusive access" to top marketer Bob Thacker! You can meet him next Friday, in fact! And by "meet," OfficeMax means "listen to him read part of a speech on a conference call." A thought for all you bloggers: If you want exclusive access to Thacker, why not look up the number for OfficeMax's headquarters in Naperville, Illinois and just call him? Heck, I'll save you the work: 630-438-7800. That seems easier.

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Thu, 27 Mar 2008 10:40:00 PDT Owen Thomas http://valleywag.com/index.php?op=postcommentfeed&postId=372989&view=rss&microfeed=true
<![CDATA[ Forget your Document Freedom Day gift? No nookie for you! ]]> Document Freedom DayOnce a year, I have trouble falling asleep, I'm just so excited. I say my prayers to the developers of OpenOffice, slide under the covers and just lay there thinking about all the documents I'll get to open in the morning. There'll be text documents, and spreadsheets — maybe even presentation slides! Only after a few hours of listening for the pitter-patter of comma-separated reindeer do I finally fall asleep. Well, that day is here again this year — Document Freedom Day! Google's Zaheda Bhorat can hardly contain her glee:
So wherever you are, join the fun and support your freedom to access your information.
Seriously, though, shouldn't this just be called "Screw You, Microsoft! Day" or something?

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Wed, 26 Mar 2008 16:40:00 PDT Jackson West http://valleywag.com/index.php?op=postcommentfeed&postId=372659&view=rss&microfeed=true
<![CDATA[ Microsoft's "Jackass" non-denial ]]> AP060920028515.jpgIn response to the rumor that Jackass star Johnny Knoxville is the new Microsoft pitchman, a company spokesperson emails: "Microsoft is planning a consumer advertising campaign with Crispin Porter & Bogusky. We have no other details to share at this time."

Waggener Edstrom Worldwide, Microsoft's PR firm, is surely earning their millions with that non-denial. If I were a betting man — and I am — I'd say the rumor of Knoxville's involvement is completely accurate.

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Fri, 21 Mar 2008 14:40:52 PDT Jordan Golson http://valleywag.com/index.php?op=postcommentfeed&postId=370921&view=rss&microfeed=true
<![CDATA[ Google's plug-in hybrids to increase Bay Area smug levels ]]> With a laptop tracking power and gas consumption and CO2 emissions, Google.org's four plug-in Priuses serve as a test fleet for the charity's $10 million plug-in electric hybrid vehicle research program. And according to the stats, they're already outperforming the company's two regular Prius hybrids across the board. RechargIT.org is a fantastic PR stunt, but is it good science?

What the project doesn't do is compare the environmental cost per person-mile to that of Google's private commuter bus fleet. Nor does it compare the total carbon footprint over time of a newly-manufactured plug-in electric hybrid to, say, converting an existing automobile or improving public transportation. But then, shiny new cars are the classic California status symbol, and alternative-fuel vehicles are just the latest form of conspicuous consumption — the paint job just screams, "Look at me and how environmentally conscious I am!" (Photo Google.org)

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Fri, 21 Mar 2008 13:20:50 PDT Jackson West http://valleywag.com/index.php?op=postcommentfeed&postId=370887&view=rss&microfeed=true
<![CDATA[ Best Buy's Geek Squad celebrates death of noted pedophile Arthur C. Clarke tonight ]]> Best Buy's Geek Squad is holding a memorial tonight to honor Arthur C. Clarke. Alas. Everyone was far too polite to say this about the recently deceased sci-fi writer: Had he lived in the U.S. rather than Sri Lanka, he'd be a prime membership candidate for the North American Man-Boy Love Association. "Once they have reached the age of puberty, it is OK... It doesn't do any harm," Clarke told the U.K.'s Sunday Mirror in 1998. More or less exiled from Britain over his underage affairs, he continued to pursue them in the South Asian island nation. Authorities there turned a blind eye. This is all well known among the more sophisticated realms of fandom — but not, apparently, Best Buy headquarters in South Richfield, Minn. At 8:01 p.m., every Geek Squad repairman will pause to think reverently of a champion of child abuse. The press release:

Tonight the Geek Squad is going to hold a moment of silence at 8:01 pm to remember the venerable Arthur C. Clarke (in army time, that's 20:01). Memo's regarding Mr. Clarke's passing have been posted at Geek Squad precincts around the nation...See below for the memo the Agents created...best...CK

ARTHUR C. CLARKE
1917 - 2008

Yesterday, the worlds of science and science fiction lost one of their true visionaries, the inestimable Arthur C. Clarke, author of seminal works like 2001: A Space Odyssey and Rendezvous with Rama. Through the writings of Mr. Clarke, all these worlds are yours.

It isn't easy to overstate Mr. Clarke's contribution to increasing the public's fascination with science and technology. In fact, Mr. Clarke's imaginative fiction, profoundly insightful futurist thinking and boundless optimism played no small part in shaping the formation of our company, Geek Squad.

Out of the deepest respect for Mr. Clarke, Geek Squad personnel will be observing a moment of silence this evening at 20:01 military time. Many thanks for your understanding. The sky is filled with one more star tonight.

Chris Kooluris
Ketchum
1285 Avenue of the Americas, 4th Floor
New York, NY 10019

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Wed, 19 Mar 2008 16:00:07 PDT Owen Thomas http://valleywag.com/index.php?op=postcommentfeed&postId=369964&view=rss&microfeed=true
<![CDATA[ Blogger-hating flack tangles with Penelope Trunk ]]> Mike ChericoMy inbox is full of people asking who Mike Cherico is. The short version: He's a "dudeblogger" who was fired from Glamour magazine for bragging about womanizing. (Wasn't that what he was hired to do?) But what really entertains me is what happened after self-important PR guy Scott Swords spammed every blogger on the planet with an unsolicited press release decrying Cherico's evil ways. One of the recipients: Former Yahoo columnist Penelope Trunk, who cut the barely literate Swords to ribbons. The release, and Trunk's email exchange, after the jump.

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Wed, 19 Mar 2008 14:00:55 PDT Owen Thomas http://valleywag.com/index.php?op=postcommentfeed&postId=369881&view=rss&microfeed=true
<![CDATA[ Wikipedia boss, obsessed with preteen boys, changes her spin ]]> suegardner.jpgSue Gardner, executive director of the Wikimedia Foundation, which runs Wikipedia, has been backed into a corner by the slew of charges against the nonprofit and its founder, Jimmy Wales. She's retreating from her initial line that it was all the fault of a disgruntled ex-employee, as she did with CNET. Now, in a recorded interview with Not the Wikipedia Weekly, she's switched to a new defense: What about the children?

Gardner is no longer disputing the past improprieties raised by former Wikipedia administrator Danny Wool; now she's just arguing it's a distraction from Wikipedia's mission. And then she attempts to change the subject to this humble gossip blog: "I used to say Valleywag was read by 11-year-old boys, but now I think that would be a disservice to 11-year-old boys." Gardner said that in the course of denying claims by former employees that she made out with Wikipedia founder Jimmy Wales in Amsterdam. We were starting to wonder why Gardner kept bringing up 11-year-old boys, until we realized they make up Wikipedia's core demographic.

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Tue, 18 Mar 2008 17:20:54 PDT Owen Thomas http://valleywag.com/index.php?op=postcommentfeed&postId=369425&view=rss&microfeed=true
<![CDATA[ Mark Zuckerberg's charm campaign has him talking to everyone ]]> In the wake of his SXSW keynote talk with BusinessWeek columnist Sarah Lacy, is there anyone Mark Zuckerberg hasn't granted an interview? Caroline McCarthy, Stacey Higginbotham, and Nick O'Neill landed chat time with Zuck. Who, you ask? Exactly. Zuckerberg used to privately tell colleagues he didn't want to talk to anyone besides Wall Street Journal reporters (an obligatory move, while he was raising money) and Fortune's David Kirkpatrick (a man constitutionally incapable of writing an unkind word about a tech mogul). That he's talking to anyone who will listen suggests that Zuckerberg is trying to change his ways. He needs to stop, now, before he does more damage to his personal brand.

If Zuckerberg is really going to model himself on Steve Jobs, he can't be accessible. His post-interview appearance at a Facebook developers' event was doubly foolish. It contradicted the message he was trying to put out: That he's letting go of managing Facebook as a product so he can run it as a company. Zuckerberg was trying to make amends for letting Lacy conduct a Wall Street-style CEO interview about money, power, and personality by address developers directly. But he made several flubs, and his underlings had to step in and correct him about which features Facebook was making available to outside programmers.

In other words, Zuckerberg's not yet a CEO, even as he's losing sight of the details of his website. He hasn't learned how to win over people with manufactured charm. And his just-a-programmer schtick is threadbare. One very fair criticism of both Zuckerberg and Lacy: Neither had anything to talk about at the interview. Jobs, Zuckerberg's role model, knows that he can only go on stage when he has something to announce — and he drives his engineers to tears making sure they deliver it for him. Zuck, admit that it's going to be a while until you master that part. And until then, do yourself a favor. Shut up.

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Fri, 14 Mar 2008 16:00:22 PDT Owen Thomas http://valleywag.com/index.php?op=postcommentfeed&postId=368157&view=rss&microfeed=true
<![CDATA[ Music vendor can't resist pimping out Ashley Alexandra Dupre ]]> Online music vendor Amie Street wants you to know just how exclusive their deal with Ashley Alexandra Dupre is. Amie Street's flack's email after the jump. Who's whoring now?

From: "Zane Groshelle" Date: March 13, 2008 12:21:40 PM PDT To: zane@amiestreet.com Subject: Ashley Alexander Dupre's Music only on Amie Street

Hello,

I'm sure you are hearing a lot about Ashley Alexandra Dupre and the Spitzer scandal. Ashley is also an R&B singer and her music is exclusively available on AmieStreet.com The songs can only be listened to and downloaded on amie street. As of now, her myspace has been taken down.

Ashley has been an artist on the site since last November, and her music, like all music on amie street, is initially free and priced based on public demand. She has clearly been receiving a lot of attention in the past day, and the songs have risen very quickly to 98 cents on the site. She just added a brand new track this morning.

check out her music:

amiestreet.com/ashleyalexandradupre

http://www.nytimes.com/2008/03/13/nyregion/12cnd-kristen.html

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Thu, 13 Mar 2008 17:01:39 PDT Melissa Gira Grant http://valleywag.com/index.php?op=postcommentfeed&postId=367736&view=rss&microfeed=true
<![CDATA[ To "Michael Arrington" now a verb ]]> Sorry, Debra. We know TechCrunch founder Michael Arrington credits us with control over life, death and love. But he doesn't trust us with his calendar. You want editor@uncov.com.

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Wed, 12 Mar 2008 08:00:00 PDT Nicholas Carlson http://valleywag.com/index.php?op=postcommentfeed&postId=366654&view=rss&microfeed=true