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Girlsense

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girlsense

Barry Diller likes to play dress-up, too

Having reached 13 million girls with the chance to design glittery jpegs for each other, social site Girlsense has a new parent: InterActiveCorp. IAC already has teen virtual world Zwinky and its 6 million users, part of their aim to take on a "broader teen mindshare." Girlsense brings a different slice of the demo — the girls who go for Glam Ads and butterflies, and maybe a few of their doting rainbow-loving boys-who-are-friends, too.

11:20 AM on Tue May 20 2008
By Melissa Gira Grant
267 views, 1 comment