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real estate
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Fox Interactive Media
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real estate
10 worst jobs
Customer support specialist, Fox Interactive, MySpace division
Customer support specialist, Fox Interactive, MySpace divisionKey responsibilities:
Why so bad? More »
- Moderate or review content (images, video, user postings, and other user generated content) to ensure content adheres to MySpace Terms of Use and guidelines
- Be knowledgeable on the MySpace Terms of Use
- Remove or escalate content that violates Terms of Use
- Meet productivity and quality targets
- Assist on special projects as needed
online advertising
News Corp. exec explains why MySpace traffic rose, revenues dropped
Somehow, Fox Interactive revenues dropped last quarter despite traffic to MySpace, the News Corp. Web unit's main property, growing. News Corp. chairman Peter Chernin offered three excuses:- MySpace users click around so much and create so many pageviews that ad inventory supply outweighs advertiser demand.
- It's hard to tell why a particular user is using MySpace, so targeting ads are difficult.
- FIM is having a hard time coming up with convincing metrics to sell advertisers on the value of a friend's recommendation.
acquisitions
Ross Levinsohn gets ready for another knife fight
Former Fox Interactive exec turned venture capitalist Ross Levinsohn only needs to finish the paperwork to become the biggest name on Microsoft's list of 10 nominees to replace Yahoo's board, TechCrunch reports and BoomTown confirms. The high-profile rubber-stamping position should suit Levinsohn's ego just fine. More »
online advertising
MySpace savior still hasn't produced miracle ad cure
Rupert Murdoch's new handpicked president of FIM Audience Network, Adam Bain, has the requisite big idea to save MySpace: an ad network which lets his salespeople sell ads all over the Web, not just on MySpace and other News Corp. sites.The idea is to take what MySpace has learned about its own users and share it with publishers and advertisers, to better target ads. What behavioral insights Bain expects to garner from "thanks for the add" isn't clear. But at this point the Fox Interactive Media Audience Network remains little more than a thought bubble — and Bain left it to MySpace's top US sales exec, Bryce Emo (pictured), to deliver the news. More »
exits
News Corp. boss reorganizes Fox Interactive, cans top sales guy
Fox Interactive Media — the unit overseeing MySpace and other News Corp. online properties — will miss its fiscal-year revenue projections of $1 billion by more than 10 percent, or $100 million, the WSJ reports. As a result, Fox Interactive chief revenue officer Michael Barrett is out of a job. The big problem is making money off of MySpace. It has lots of users, but as MySpace advertising partner Google has discovered, brands don't want to put their product next to Tila Tequila. So now MySpace is going to try something we thought Facebook would do — create an ad network that targets MySpace members when they visit third-party sites. It'll be called the "Fox Interactive Media Audience Network," and Adam Bain will run it. PaidContent obtained a memo from Peter Levinsohn, president of Fox Interactive Media on the reshuffling and it's pasted below. More »
exclusive
MySpace is settling into its new San Francisco office space on Second Street near South Park, from the looks of this photo sent by a helpful inside spy. The building was a former startup incubator owned by LookSmart. No computer setups, yet, but note the size of the coffee machine. This should keep coders awake long enough to fix the social network's screamingly bad user interface. More pictures of the office follow.
More »
First pics of MySpace San Francisco office
MySpace is settling into its new San Francisco office space on Second Street near South Park, from the looks of this photo sent by a helpful inside spy. The building was a former startup incubator owned by LookSmart. No computer setups, yet, but note the size of the coffee machine. This should keep coders awake long enough to fix the social network's screamingly bad user interface. More pictures of the office follow.
More »
acquisitions
News Corp. gets religion, or at least plan to profit from it
News Corp will acquire Beliefnet, a portal for the spiritually inclined, FishbowlNY reports. Word from Silicon Alley Insider is that Peter Levinsohn, News Corp.'s Fox Interactive Media head honcho, didn't make the move. Instead, Fox Digital Media topper Dan Fawcett pulled the trigger. That group markets Fox movies and TV shows online. Wait a second: Shouldn't the digital operation inside HarperCollins have done this deal instead? Sure, it's another redundant interactive arm of News Corp., but HarperCollins is one of the world's largest Bible publishers. (Photo by tanakawho)
After claiming in August that Fox Interactive Media — News Corp.'s Internet division, which includes MySpace — would generate revenue exceeding $1 billion next year, Rupert Murdoch has gently lowered expectations. News Corp. now says they will reach "about $1 billion" in Internet revenue in its 2008 fiscal year, which ends next June. [Silicon Alley Insider]
