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Fast Company

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Robert Scoble moonlighting with Revision3

Ubiquiterrifying new media maven Robert Scoble will be filming yet another show, FastWork.tv, out of the Revision3 studios in San Francisco. >He announced the move at a MediaBistro event in New York yesterday, where Revision3 CEO Jim Louderback was also in attendance. I'm going to take a wild guess that the new show will be brought to you by longtime Scoble sponsor Seagate.

caption contest

Our hero travels back in time to star in Breakfast Club 2

Before he turned into a Philip Seymour Hoffman clone, there was a time when Fast Company videoblogger Robert Scoble looked more like James Spader. And here we thought Scoble was a run-of-the-mill nerd before he found his videocamera! Thousands of Facebook friends and Twitter followers have not improved him. Can you suggest a better caption? Do so in the comments, and the winning one will become the new headline on this post. Thursday's winner: sample032, for "Google raises the stakes in competition with rival Baidu." (Photo by Steve Sloan)

studvertising

Adman Alex Bogusky latest Fast Company coverboy

Rising ad star Alex Bogusky of Crispin Porter + Bogusky is the subject of the cover feature in the latest issue of Fast Company. The story focuses on Microsoft's $300 million deal with the agency to, in Fast Company's words, "crush Apple." Bogusky will be fighting an uphill battle on two fronts — one against Microsoft's perpetually clueless marketing drones, and the other against the fact that Apple's products are, you know, better. Microsoft has even had trouble convincing the public largely trapped in the Windows operating system monopoly to buy Vista, and the company's branding is a complete mess. But hey, check out Bogusky's wavy locks, chiseled features, stylish boots and designer jeans!

great moments in journalism

Say what you like about Robert Scoble, just get his name right

Fast Company videoblatherer Robert Scoble doesn't mind if you talk trash about him. But is it too much to ask that mainstream media outlets get his name right? Slate, owned by the Washington Post, calls him "Peter Scoble." Agence France Presse renamed him "Andrew." Why is "Robert" so hard to type? I don't know — I managed to screw up Scoble's first name once while blogging for Business 2.0. But it is telling on one point: Scoble may be a household name in the office parks of Silicon Valley, but everywhere else, he's a Joe Everyman whose name isn't even worth getting right. Let's just start calling him "Scooby," as his Fast Company colleagues do.

caption contest

This picture brought to you by Seagate

Schmoobiquitous videoblogger Robert Scoble, now filming interminably long clips about nothing for Fast Company, can take absolutely no credit for the jump in print advertising that landed the magazine on AdWeek's Hot List. But "Scooby," as his new colleagues call him, was at Prana in SoMa anyway, acting like the party the magazine's ad staff threw was for him and him alone. Can you suggest a better caption? Do so in the comments. Yesterday's winner: "You know how to whistle, don't you?" by Peteski. (Photo by Brian Solis, Bub.blicio.us)

robert scoble

Live nude bloggers at Fast Company

How intimate are Robert Scoble and Shel Israel? The pair wrote Naked Conversations together and now they'll both be videoblogging for Fast Company. Also, they appear to have been nude, hairy and within close proximity of each other in at least one instance. Here's hoping it was memorable. And that they'll videoblog clothed.

online advertising

TechCrunch slams Scoble for adding ads

Robert Scoble is putting advertisements on his blog starting on or after March 3, when his new online-video channel with Fast Company launches. We spoke to Scoble, who's currently attending the Davos Forum in Switzerland.
Yes, I've been anti-ads in the past. I agree with Dave Winer that more money can be made around the blog than with it. Fast Company wanted to try it so we're going to try it. I've never needed to put ads up in the past.
TechCrunch's Michael Arrington says that this is a "financial conflict of interest." Come on, Michael. How many ads do you have on your site? How many advertisers do you fellate in your posts? Let's not be disingenuous here. You don't get to make fun of Scoble. That's our job. (Photo by Robert Scoble)

Fast Company ran an article praising personal finance site Mint in its December issue, and shafted TechCrunch editor Michael Arrington in the process. Nice!
Meanwhile, the Axe Bodyspray of personal finance — cool, fresh, and even sexy — is an upstart named Mint. Its unique features, wrapped in an exceedingly clean and appealing design, are winning tech-industry plaudits and brisk traffic. Mint went live on September 18, the same day it won $50,000 in the TechCrunch40, a demo derby run by Web impresario Jason Calacanis.
We know Calacanis didn't mind the plug, but he shared his TC40 responsibilities with Arrington.

fast company

Scoble to continue vlogging, let others do real work

It's official: Robert Scoble will move his videoblog to Fast Company. On his blog, Scoble writes that he thought about taking a "real job" or starting his own company, but decided to keep on with "media production" instead. Media production without writing and editing, that is. More »

media

Time Inc. sends secret ninja "kill teams" to shut down Business 2.0

We'd already heard that the October issue of Business 2.0 would be the last one published by Time Inc.; now, the New York Times reports on the Bits blog that it will be the last one, period. Talks with Mansueto Ventures, publisher of Fast Company and Inc., apparently failed; as we predicted, Time Inc. did not want to strengthen a competitor. A few staffers will join Fortune and Fortune Small Business. The rest will fall victim to what Bits colorfully calls "kill teams." This being Time Inc., don't expect black-suited corporate operatives. Or anything the least bit colorful. Instead, the teams will likely kill with kindness — and boredom. Time Inc.'s HR presentations — some of which, I should disclose, I sat through as a Business 2.0 employee — are legendary as cures for insomnia.

Keith Kelly repeats yesterday's Valleywag report that Mansueto Ventures, publisher of rival tech-business title Fast Company, is negotiating to buy Time Inc.'s Business 2.0, which is in the midst of publishing its last issue under the current staff. CNET, rumored to have also bid, has apparently dropped out of the sale process. [New York Post]

media

Who's bidding on Business 2.0?

The writing is on the whiteboard for Business 2.0, the tech-focused monthly magazine published by Time Inc. (and, I should note, my former employer). The October issue is definitely the last one to be published by the current staff, some of whom have already secured new jobs. But could Business 2.0 live on in some fashion? Time Inc. is ostensibly still entertaining offers to buy the magazine, if only for form's sake. But even if the sale process is a charade, some serious bidders have nevertheless emerged. Who are they? More »

jason calacanis

Fast Company profile raises more questions than it asks

Remember Fast Company? The print-magazine relic of the last boom is, surprisingly, still around, and still spilling ink monthly on the unlikeliest of subjects. Take, for example, its profile of Jason Calacanis, the serial entrepreneur and blog blowhard, and Mahalo, his bravado-powered search engine. The writer, Adam Penenberg, is relatively evenhanded in his coverage of the man, lauding his "transparency" while noting his "predatory" tendencies. But he falls short in his analysis of Calacanis's new company, which is trying to hand-build pages of search results for popular subjects. Even with help from Calacanis, Penenberg failed to ask any tough questions about Mahalo. More »