Valleywag
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Facebook Platform
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Developers, Developers, Developers
facebook platform
Facebook's new profile: "Orwellian"
Welcome to the Silicon Valley hype cycle: One year, and you're over. That seems to be the consensus on Facebook's vaunted platform, whose one-year anniversary went largely unremarked. The company itself didn't blog about it until today, and sources tell us an open-bar party Facebook held in Palo Alto was low-key to the point of despair. It can't have helped that Google was throwing a massive party in San Francisco the same day to close out its conference for developers. How different a scene from a year ago, when the F8 launch event of Facebook Platform won comparisons of the company to Microsoft and of founder Mark Zuckerberg to Bill Gates. More »
5:00 PM on Mon Jun 2 2008
By Owen Thomas
2,853 views,
17 comments
Latest by n/a: I don't understand the hoopla around Facebook. The applications are annoying. The site is annoying, and it really doesn't do much for me. What's even more annoying is Zuck is considered this genius, and lets face it.. more »
your privacy is an illusion
Facebook making sure there's nowhere on the Web to hide
Facebook's formal announcement of Facebook Connect is at once a transparently timed response to MySpace's announcement of partnerships with eBay and Twitter yesterday and the culmination of things the social network has been working on for ages. Facebook Connect, at its simplest, lets websites like Digg and Twitter integrate their users' activity into Facebook users' News Feeds. Those two companies, as well as Yahoo's Flickr and Google's Picasa, have been using Facebook Connect well before it was unveiled under that name. It cements Facebook's role as a central place to keep up with one's friends. Yet I'm not sure how I feel about it. More »
developers, developers, developers
Widgetmaker: Lost developer enthusiam cuts Facebook's value by $10 billion
Earlier today, we reported that participation in Facebook's developer forum is down, most likely due to Facebook's new restrictions on Facebook-application spam. We praised these new rules, saying Facebook won't miss its lousiest apps. Now an executive from a major, well-funded widgetmaker tells us, "Your post misses the point." Before you reach for the "Block" button, hear him out: More »
facebook applications
Finally, the craplets on Facebook begin to fail
New accounts and activity on Facebook's developer forums are down dramatically since January, reports Adonomics founder Jesse Farmer. And as the above chart indicates, Facebook's users no longer add third-party Facebook applications as much as they did at the beginning of the year. Along with increased competition from social network Hi5 and consolidation into larger widgetmaking companies, Farmer blames the slowdown on Facebook for "instituting increasingly demanding and arbitrary rules on platform developers, which they then enforced selectively and for their own benefit." We agree the slowdown is likely the result of the new rules, but we don't so much blame Facebook as praise Facebook for them. More »
online advertising
Why ad budgets are better spent on Facebook apps then Facebook itself
When a Facebook user adds "skiing" to the interests on their profile, it's hard for an advertiser to tell exactly what the user means. A Google search for "Ski rentals in Wolf Creek, Colorado" is much more informative, by contrast. Advertisers know what kind of pitch to deliver, albeit in the form of an AdWords haiku. Inside Facebook's Justin Smith argues advertisers have an easier time targeting users of Facebook apps — for example, one who installs a skiing weather-map application, and looks up conditions in Wolf Creek. It's one reason he says that Facebook applications will prove easier to profit from than Facebook itself. More »
widgets
Widgetmaker's CEO: Facebook antispam tweaks are too little, too late
Why has Mark Zuckerberg courted disaster by offending the developers who helped make him worth $4 billion on paper? He has no one but himself to blame, says the CEO of a top Facebook widgetmaker. Facebook failed to control application spam last summer, he says, after it launched its platform. And so last night Facebook revised its rules to allow the applications with favorable user-feedback ratings to send more notifications and invitations. Apps with bad reviews will now have tighter restrictions. It's too little, too late, our source tells us. More »
the chart
The developers driving Facebook's redesign do it "Just For Fun"
Makers of Facebook applications have seized control over the social network's latest redesign. So who are these mighty developers capable of bending the stubborn Mark Zuckerberg to their will? Among others, the makers of "You're a Hottie," which tops the "Recently Popular" list in Facebook's "Just For Fun" application category — the most popular on the site, according to this handy reminder from FlowingData. Here's CLZConcepts.com pitch for their popular app:Think your friends are hot? Let them know by adding them to your 10 Hottest Friends List! Get friends to add you to boost your own Ranking!
facebook platform
