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The chummy relationship between game-review sites and videogame publishers, the sites' primary advertisers, is drawing fresh scrutiny after the firing of GameSpot editorial director Jeff Gerstmann. Eidos, the publisher of Kane & Lynch, a videogame Gerstmann savaged in a review, is being singled out by the Internet lynch mob. Eidos had dropped a hefty sum — reportedly hundreds of thousands of dollars — to "skin," or redesign, the GameSpot site with promos for the title. Eidos has yet to make a public statement about the incident. But perhaps its marketers knew what was coming. At a preview event for the game, Eidos handed out Kane & Lynch T-shirts emblazoned with the words "I've seen the pain you've caused." After the jump, closeups of the shirt, soon to be a collector's item among Gerstmann supporters.
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Eidos acknowledges game "caused pain"
The chummy relationship between game-review sites and videogame publishers, the sites' primary advertisers, is drawing fresh scrutiny after the firing of GameSpot editorial director Jeff Gerstmann. Eidos, the publisher of Kane & Lynch, a videogame Gerstmann savaged in a review, is being singled out by the Internet lynch mob. Eidos had dropped a hefty sum — reportedly hundreds of thousands of dollars — to "skin," or redesign, the GameSpot site with promos for the title. Eidos has yet to make a public statement about the incident. But perhaps its marketers knew what was coming. At a preview event for the game, Eidos handed out Kane & Lynch T-shirts emblazoned with the words "I've seen the pain you've caused." After the jump, closeups of the shirt, soon to be a collector's item among Gerstmann supporters.
More »
jeff gerstmann
GameSpot editor (?) on fired reviewer
We never know for sure if the commentards are who they claim to be. But one prodigious poster with the new account "gamespot" is telling what reads like a credible insider story — it's written in editor-speak — of what happened to ex-CNET GameSpot reviewer Jeff Gerstmann, supposedly fired for low-scoring an advertiser's new game. "Gamespot"'s posts are in need of a 100-word-versioning, but it's Friday so forgettabout it here's the whole thing pasted in. I've bolded the newsy parts. More »
great moments in pr
"Freaked-out" Eidos ducks CNET firing rumor
Videogamers have been accusing CNET of shredding its editorial credibility by firing GameSpot editorial director Jeff Gerstmann after Eidos allegedly threatened to pull "hundreds of thousands of dollars in future advertising." That, of course, is conspiracy theory entirely typical of the blogosphere. Has anyone thought that Eidos has as much to lose as CNET here, with customers turning against the games studio over claims it muscled out a popular reviewer? We hear Eidos is "freaking out" over l'affaire Gerstmann; top management there, an insider says, sincerely believes they didn't prompt CNET to fire Gerstmann, but fears they'll get the blame anyway. Michelle Curran, Eidos's director of public relations, says, "Yeah, we're not commenting on that right now." That's all right, Michelle. If we were you, we wouldn't comment, either.
rumormonger
CNET editor fired for "unprofessional" reviews, not "Kane & Lynch"
Here's a new wrinkle on the controversial firing of CNET editor Jeff Gerstmann, which came shortly after he posted a negative review of CNET advertiser Eidos's Kane & Lynch. An individual claiming to work in CNET ad sales — specifically on the Eidos ad campaign — claims that while Eidos was upset over the review, that conflict was settled over two weeks ago. He says, "I'd heard a few people tell that [Gerstmann had] already been skating on thin ice for 'unprofessional reviews and review practices.'"
clips
Whether you believe CNET editor Jeff Gerstmann was canned for a critical review of an advertiser's product or other causes, this much is clear: Someone took offense at his video review of Kane & Lynch, a release by CNET advertiser Eidos, and the clip was yanked offline. One insider alleges that the review was deemed "unprofessional." We've watched it and just don't see it, but the clip is above and you can judge for yourself. More »
CNET editor's farewell video
Whether you believe CNET editor Jeff Gerstmann was canned for a critical review of an advertiser's product or other causes, this much is clear: Someone took offense at his video review of Kane & Lynch, a release by CNET advertiser Eidos, and the clip was yanked offline. One insider alleges that the review was deemed "unprofessional." We've watched it and just don't see it, but the clip is above and you can judge for yourself. More »
exits
