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Posts Tagged “

Edelman

the 250

Science proves it -- no one trusts bloggers

Steve Rubel, Edelman PR's Director of Insights, posts an insightful chart from an international survey (PDF) Edelman conducted. It shows that "opinion elites," defined as college-educated people in the top income quartile of their country who report a significant interest in and engagement with the media, business news, and policy affairs — that's you! — mostly trust people like themselves. Who's at the bottom of the trust-o-meter? Bloggers, who fell well behind company CEOs. Regular company employees are given much more credibility. This is why Google's PR people slap engineers' names on those blog posts the marcom specialists type up, and why Nick Denton announces changes at Gawker Media by letting me "leak" them. Trust me, I'm a blogger.

peoplejam

PeopleJam's name is a crying shame

Why is it that Tinseltown types always have such a tin ear when it comes to the Web? Former studio execs Robert Tercek and Matt Edelman hope to spread their own sickly-sweet take on self-help across the Net with new site PeopleJam. The pair have the Web 2.0 patter down: social networking, video syndication, and so on. And they also have a large stable of supposedly notable self-help gurus, as well as YouTube star Judson Laipply, famous for "The Evolution of Dance." But before they work with any of those assets, we'd say Tercek and Edelman need to face reality and self-help themselves. Even the Web 2.0 Name Generator wouldn't spit out such an inappropriate malapropism. When I hear "PeopleJam," I think Soylent Green. Delicious, gelatinous, sweetened preserve of human flesh. More »

scobleizer

Bloggorrhea: Scoble's cancer

  • Bigtime blogging couple Robert and Maryam Scoble presented "10 Ways to a Killer Blog" this weekend. One rule Robert learned: If you call HP's chairwoman "a cancer," then find out she has cancer, it's wise to apologize. [Xark]
  • PR firm Edelman's chief apologizes too, for being less than honest about Wal-Mart paying two bloggers to act like unbiased fans of the company. (BusinessWeek explains here.) [Edelman's apology]
  • The Online Marketing Blog interviews Gnomedex conference organizer and tech pundit Chris Pirillo, ten-time winner of "weirdest dude on the Internet," last seen standing naked on a cruise ship. [Online Marketing Blog]

edelman

Edelman buys a big swinging something

Major PR firm Edelman, tired of getting its ass handed to it by Outcast, A&R, Bite, B&O and every other tech PR firm, finally bought A&R in a deal announced today. PR Week says: More »