developers, developers, developers
Facebook released its schedule for its second annual F8 developers' conference on July 23. Facebook's servile, so-called independent developers have three tracks to choose from: "User Experience," "Technical," and "Business." If you work for a Facebook widgetmaker, you're probably confused, because who among you trying to build a business on the Facebook platform doesn't also need to be fully briefed on its user experience and technical aspects? To clarify, we've translated Facebook's description of each track out of verbose PRspeak.
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facebook platform
Welcome to the Silicon Valley hype cycle: One year, and you're over. That seems to be the consensus on Facebook's vaunted platform, whose one-year anniversary went largely unremarked. The company itself didn't
blog about it until today, and sources tell us an open-bar party Facebook held in Palo Alto was low-key to the point of despair. It can't have helped that Google was throwing a massive party in San Francisco the same day to close out its conference for developers. How different a scene from a year ago, when the F8 launch event of
Facebook Platform won comparisons of the company to Microsoft and of founder
Mark Zuckerberg to
Bill Gates.
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google i/o
Google's developer conference in San Francisco,
Google I/O, is a temporary geek paradise, a replication of the Googleplex's lavish perks. Flight of the Conchords played last night. Google also provided puzzles. TechCrunch editor Michael Arrington
noticed that a binary code sequence on Google's T-shirt for the event spells "GOOGLE KO". A mistake? Or a test to see if readers are clever enough to notice that the top half of a "K" looks like an "I" and a slash?
Google I/O conference registration fails

A tipster reported from the scene — a madhouse — at Google's I/O conference for developers, held in San Francisco today and tomorrow:
The Google I/O conference is off to a roaring disaster. The backlog at the prereg[istration] desk was so long (500?) that they told people to just come inside. Conversely the onsite reg was empty.
Did anyone take advantage of the registration gaffe to sneak inside?
Your reports are welcome.
developers, developers, developers
Little-known MySpace "cofounder"
Kyle Brinkman announced new rules for application developers on the social network's platform today. They're meant to prevent the spam bubble Facebook went through after it launched its platform last year. In response, Facebook tightened up its rules, and offended developers in the process. MySpace's new rules:
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facebook applications
New accounts and activity on Facebook's developer forums are down dramatically since January,
reports Adonomics founder Jesse Farmer. And as the above chart indicates, Facebook's users no longer add third-party
Facebook applications as much as they did at the beginning of the year. Along with increased competition from social network Hi5 and consolidation into larger widgetmaking companies, Farmer blames the slowdown on Facebook for "instituting increasingly demanding and arbitrary rules on platform developers, which they then enforced selectively and for their own benefit." We agree the slowdown is likely the result of the new rules, but we don't so much
blame Facebook as
praise Facebook for them.
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online advertising
When a Facebook user adds "skiing" to the interests on their profile, it's hard for an advertiser to tell exactly what the user means. A Google search for "Ski rentals in Wolf Creek, Colorado" is much more informative, by contrast. Advertisers know what kind of pitch to deliver, albeit in the form of an AdWords haiku.
Inside Facebook's Justin Smith argues advertisers have an easier time targeting users of
Facebook apps — for example, one who installs a skiing weather-map application, and looks up conditions in Wolf Creek. It's one reason he says that
Facebook applications will prove easier to profit from than Facebook itself.
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facebook platform
Updated mockups reveal that Facebook has added a new tab to its soon-to-be-released user profiles. It's a small but telling detail that illustrates how the obsessively controlling
Mark Zuckerberg has ceded power to independent Facebook-app developers. In his original plans for Facebook's redesign, Zuckerberg planned to integrate the Wall — the place where public messages from other users are displayed on user profiles — with Facebook's
News Feed, which is where Facebook serves ads between "stories" about other users' activities. This integration was a way for Facebook to finally serve ads in the Wall, a placewhere users spend a great deal of their time on the site.
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makeover
Check out
Ari Balogh's geek makeover! In
jumping from stiffly corporate VeriSign to stiffly corporate-but-trying-pretend-otherwise Yahoo, the CTO ditched the '70s mustache and switched to an open-necked sweater for a keynote at Web 2.0 Expo. The upshot: Yahoo is
"rewiring" itself to be more "open." As with Balogh's sweater, those who use this openness to get a closer look may get frightened. Yahoo's software certainly requires rewiring, but putting a new layer on top of it and
inviting software developers to build applications using Yahoo services won't solve the problem. As one ex-Yahoo put it to me, vast swaths of Yahoo are built on "spaghetti code," poorly maintained and poorly understood software that's prone to breakage. Opening this up to developers may lead to all kinds of surprises, but not the kind Yahoo's tech-indifferent executives hope for.
(Photo by Dan Farber)
Latest to adopt "Tom Sawyer" strategy: Photobucket

Photobucket, the
News Corp.-owned photo-sharing site, is introducing an application programming interface, or API, in an effort to catch up with Yahoo's Flickr. One of the benefits, Photobucket CEO
Alex Welch implies, will be having independent developers do Photobucket's R&D for it and come up with new ways to line Rupert Murdoch's pocket: "If we see a noncommercial application that's doing something clearly in our commercial terms of service or doing something very creative, it's our responsibility to go out and figure a way to partner." [
News.com]
social networks
In the month since San Francisco-based social network Hi5 launched its platform for independent applications, users have installed widgetmaker RockYou's applications 2 million times. The most popular third-party application on MySpace
only has 100,000 installs. The difference? Hi5 links to its application directory from user profile pages and allows application makers to send notification messages to users. Those simple interface elements allow Hi5 users to see which applications their friends are using, which then prompts them to add them, too — the main factor in their spread. MySpace is still working on those kinds of tools,
reports VentureBeat. Facebook built those types of innovations into its platform nearly a year ago.
developers, developers, developers
Facebook flack
Meredith Chin said the company would roll out a
new profile design by early April. Didn't happen. And it won't until later this spring, Facebook developer
Pete Bratach writes on
the company's developer blog. "We're still iterating on the design, making sure we get it right," Bratach explains. BoomTown reports that third-party developers are greatly relieved by the delay. "They really have to roll this out perfectly,"
one told Kara Swisher. "It really is the biggest thing since Beacon, and you know how that went." (Poorly, and ruining more than a few Christmases by disclosing people's online purchases to Facebook friends.) But we disagree that
Mark Zuckerberg should try to "roll this out perfectly."
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