Valleywag: Current

Current TV's official body count: 30 gone, 30 shuffled

Paul Boutin — Tue, 11 Nov 2008 14:40:00 PST

This just in: Current TV's director of public relations sent us an email designed to be printed in its entirety. (Thanks for that. Since Valleywag fired everyone else, I spend way too much time editing.) Current didn't just cut staff, they reshuffled a couple dozen employees. Instead of the economy, Current blames "a new, innovative programming strategy." That's gotta make everyone feel better. A tipster tells us, "The few spared [in San Francisco] are being made to choose between unemployment or a move to L.A." Here's the statement:

Hi Paul,

The company statement is below. For what it's worth, I'd be very appreciative if you used the entire statement:

"Current Media today announced changes to its structure and staffing. Approximately 60 positions have been eliminated in the company’s three U.S. offices and approximately 30 new positions created. Many of those whose positions were eliminated have been placed in the new positions. Current will have approximately 410 employees (after these staffing adjustments). These changes result from the development of a new, innovative programming strategy built around eight cross-platform channels, including news, comedy, music and technology, slated to premiere in the first quarter of 2009. Current’s new programming strategy expands upon its pioneering use of viewer created content to include additional opportunities for participation, creating a far more viewer-influenced network, and further unifies the Company’s online and TV platforms by having each web channel paired with a companion TV show. In addition, these changes enable Current Media to reduce its cost structure, thereby assuring that it will be comfortably profitable in 2009 regardless the depth and length of the recession."

Current TV cuts 32 or more

Paul Boutin — Tue, 11 Nov 2008 11:44:27 PST

Current, the cable channel and user-generated-video website backed by Joel Hyatt and Al Gore, is laying people off. "My wife works in the LA office (at least for now!)," emails a tipster. "At least 10 gone from there...." No word from Current's San Francisco headquarters yet, but you know where to send it. Update: A tipster says 32 have been cut from the San Francisco office. "'Bloodbath' is the word being used!" he adds.

A Chinese video to remind you how awesome your life is

Paul Boutin — Mon, 10 Nov 2008 13:00:00 PST

60 Minutes did a segment on Chinese people who live and work among "e-waste," the recyclable-yet-toxic remains of discarded consumer electronics devices. An Engadget reader dug up this longer, more yucky Current documentary. I'm going to get a sandwich, so I can fall to my knees and thank God for it.

Digg's Kevin Rose interviews former Digg suitor Al Gore

Owen Thomas — Fri, 07 Nov 2008 10:00:00 PST

It only takes hearing so many jokes about Al Gore inventing Twitter to figure out that the former vice president has signed up for the microblogging service. Wisely, he's not really participating in the site, just using it to market his websites and announce his interview with Digg founder Kevin Rose, which airs tonight on Current, the Gore-backed cable channel. Current and Digg have been teaming up for a series of election-related events, including a party on election night. But Rose and Gore's acquaintance goes back almost two years.

In late 2006, Gore's Current made an offer for Digg which valued the social-news startup at $100 milion or more. Wonder if Rose and Gore discussed business at all in this interview. As VentureBeat recently pointed out, Digg's traffic is flat, and it hasn't significantly increased its valuation since Rose and Gore's 2006 chat.

Current broadcasts worst election coverage ever

Owen Thomas — Tue, 04 Nov 2008 20:00:00 PST

Want to watch North Carolina gyrate to a hip-hop beat? Tune into Current, Al Gore's user-generated cable channel. I don't mean people dancing in the streets; I mean an outline of North Carolina pulsating. The channel is carrying, on live TV, headlines you could read on Digg and messages you could read on Twitter, along with video snippets from current viewers. Other than that, it's offering the same kind of exit-poll projections you could get on CNN, but in hot pink and cyan instead of the traditional red-blue-gold color scheme. Digg founder Kevin Rose pops up occasionally with live updates from a San Francisco night club where Current, Digg, and Twitter are hosting an election-night party. It's Web 2.0 in your living room — and it makes me wish I could Brillo-pad the "vision" out of "television."

Why won't Al Gore use Twitter?

Paul Boutin — Mon, 29 Sep 2008 10:40:00 PDT

Missed opportunity: Current TV founder Al Gore dropped in on the start of Friday's "Hack the Debate" event, a partnership with Twitter. Attendees were invited to post updates to Twitter during the debate between Barack Obama and John McCain. Current flashed selected tweets onto the screen over a live feed of the debate. Wired dubbed it groundbreaking. Social media consultant Shel Israel complained the result was "just a bunch of young people making shallow comments." But either way, where was Gore?

After giving a short speech to attendees, in which he praised their efforts to break the "feudal" system of network television, Gore promised "By tomorrow, I'll be on Twitter." Then he left. Come on, Al. How hard would it have been to sign up for Twitter on the spot, then stick around for a few minutes to lob an inconvenient truth or two across John McCain's puss during the opening leg of the debate? Instead, here's the message Gore sent: Twitter is for kids. (Video by Laughing Squid/Scott Beale)

What does Mashable's Pete Cashmore do? Al Gore funds an investigation

Owen Thomas — Fri, 02 May 2008 15:20:00 PDT

I've long been fascinated with the ubiquitous gladhandery of Pete Cashmore, the 22-year-old founder of Mashable. And I've been meaning to ask Cashmore what, exactly, he does. Al Gore's cable channel, Current, has saved me the awkward moment. As a video clip shows, Cashmore talks on his cell phone, takes cabs, and meets with Internet luminaries. He claims that this process helps Mashable "get the news." For example? He interviewed Bebo founder Michael Birch days before the company's $850 million sale to AOL. Did his facetime land him the scoop? No. For that matter, Cashmore really hasn't written anything for Mashable in ages. Understandably. Appearing to be a blogger is a full-time job. The full clip:

Al Gore's Current files for $100 million IPO

Owen Thomas — Mon, 28 Jan 2008 15:00:48 PST

So much for the notion of cheap, user-generated content. Current Media, the operator of the Current TV cable channel and Current.com, hopes to raise $100 million in an IPO. Last year, the company, cofounded by Al Gore and Joel Hyatt, had revenues of $63.8 million and lost $17.1 million. Current's website isn't generating significant advertising, and the company makes most of its money in an old-fashioned way: fees from cable providers. The company is desperately short on cash; as of December 31, it had $2.2 million, and this month, it opened up a $50 million line of credit from JPMorgan Chase, in exchange for the right to take the company public. But the most puzzling thing in the prospectus is this: Current spent $31.4 million on programming and production in 2007. Isn't it supposed to run entirely on submissions from viewers?

Does MTV channel's failure signal trouble for Current?

Mary Jane Irwin — Thu, 24 Jan 2008 08:30:50 PST

Barely a year after its launch, MTV is shutting down Flux TV. The U.K. channel was the network's attempt to bring social media to the telly. Users determined which music videos the channel would broadcast, as well as upload their own media. But alas, the audience, used to sitting back and being fed entertainment, didn't care to lean forward. Which brings us to Current, the San Francisco-based cable channel founded by Joel Hyatt and Al Gore.

Current has certainly been met with a lot of acclaim, but it's also entirely dependent on users (and journalism students) remaining interested in the project. If something as everyman as music videos couldn't command a younger generation's attention, will Current maintain a steady stream of fresh content — and viewers?