Anker, LiveJournal founder Fitzpatrick, Sup CEO Andrew Paulson and some of his Russian engineers, a passel of Six Aparters, and one slightly bewildered goat held a bash at 111 Minna to celebrate the split. Also there: Fitzpatrick's omnipresent ex, Pownce engineer Leah Culver. Culver was in good spirits, though, despite the rumor Fitzpatrick's seeing someone in Russia. She too has a new beau, Justin.tv's Kyle Vogt. We're just waiting for the inevitable Leahcast.

Culver wasn't the only camera-friendly type there. Natali Del Conte, CNET's newly hired TV personality, stole the spotlight with a sparkling appearance just as I was leaving 111 Minna.

LiveJournal's boisterous users taxed Six Apart's already stretched management. Fan-fiction writers, whose output was often not for the squeamish, made the site a home. So-called "griefers," apparently dissatisfied with a tightening of site policies, published executives' Social Security numbers. Founder Brad Fitzpatrick noisily quit the company to join Google. Users mocked an ill-conceived advertising campaign by sending then-CEO Barak Berkowitz 527 virtual "gifts" of Diet Pepsi Max icons, defacing his profile.

Berkowitz stepped down in September, replaced by Chris Alden, an executive who ran the company's money- and sense-making business, the paid blogging products TypePad and Movable Type. With the sale of LiveJournal, Alden's reign looks likely to be far less entertaining than Berkowitz's. That's a good thing for Six Apart, if not for gossips.

As for LiveJournal, Sup has made grand promises about respecting the community and appointing an editorial advisory board. Sup already operates the Russian-language version of the site, and is run by Andrew Paulson, an American entrepreneur. But let's be real: This is a company operating in Vladimir Putin's Russia, where the media increasingly is falling under state control, either explicitly or tacitly. One does not need to be a conspiracy theorist to find this prospect discomfiting.

Whatever happens to LiveJournal and its users won't be Six Apart's problem. Ben and Mena Trott, Six Apart's founders, are far too polite to say this about their LiveJournal adventure. But they should: "Goodbye, and good riddance."

A spinoff would have had financial appeal, of course, given the fad for social networks these days and Facebook's lofty mooted valuation. That is, of course, assuming Six Apart could have come to terms with a deep-pocketed buyer. But taking money off the table is the only aspect of this rumored deal that would have made sense.

First, there's technology. Six Apart executives have long maintained that the company's enterprise and consumer blog businesses complement each other, and share a lot of their core software. (An upcoming version of TypePad, the Web-based blog software popular with small businesses, will have new community features based largely on Vox, we hear.)

Then there's the founders' pride. Would Ben and Mena Trott have supported Movable Type and TypePad, the businesses they built up from scratch? Or would they have thrown their attentions to LiveJournal, the fractious personal-blogging service Six Apart acquired a couple of years ago, and Vox, the newer blog-cum-social network that's especially close to Mena's heart?

And then there's the IPO factor. With its combined businesses, Six Apart's revenue streams are nicely diversified between subscription fees, software licenses, and advertising. And even so, the company is barely big enough to draw investment banks' interest. Separately, its consumer and enterprise arms would have been more acquisition bait than anything.

So for now, a spinoff, having been considered and apparently dismissed some months ago, seems unlikely. But we do know that at least one member of the board is meeting with Alden, the new CEO, tomorrow. We can only wonder what they'll chat about. Anyone heard anything else? Please share. (Illustration by Tim Faulkner)

The deal isn't really about Rojo (which Six Apart plans to sell off, keeping a minority share). It's about Alden, who will now run Six Apart's Movable Type division (one of the company's oldest money-makers), according to GigaOM blogger Liz Gannes.

Rojo co-founder Kevin Burton says Alden won't have much of a commute, since both companies are in San Francisco's startup-heavy South Park district. (We hear GigaOM founder Om Malik heard about this deal when he saw Alden and 6A CEO Barak Berkowitz outside 6A's office.)

TechCrunch blogger Michael Arrington broke the news this morning; he guesses Six Apart paid $5 million. That'd be a terrible deal for a company that took $3.5 million from investors since its 2004 launch.

Six Apart buys Rojo [GigaOM]
Six Apart Acquires Rojo [TechCrunch]
Photo by Mrs. HAL [Flickr]