• Ben and Mena Trott

    Six Apart founders return from Disneyland, mouse ears held high

    All right, all right: Perhaps it was a tad bit mean-spirited to begrudge young parents their first vacation to Disneyland with a child. Six Apart president Mena Trott, who spent the weekend in the happiest place on earth with husband and CTO Ben Trott, is hilariously unapologetic about taking a vacation right after laying off 16 staff members at the blog-software company they cofounded. Beating Valleywag to the punch, she's written the worst captions she could invent on pictures of her highly adorable daughter and way hot husband at the theme park. Not that this will be any comfort to the people she laid off, who will only remember how Trott followed up the cuts by announcing that she was going to Disneyland in the manner of an NFL player who just spiked a football in the end zone.
  • Ben and Mena Trott

    Layoffs? They're going to Disneyland!

    Six Apart, the San Francisco blog-software company which helped spark the blogging boom, just laid off 16 of its 200 employees. And its top executives took a 15 percent paycut. Such noble sacrifice! Except that those cutbacks have not crimped the holiday plans of cofounders Ben and Mena Trott. She surprised her husband with an irony-free trip to Disneyland. That they can so blithely afford the trip reminds me of persistent rumors that the couple cashed out some of their shares in the privately held company when it took an earlier round of venture capital. (Photo by Jackson West)
  • internet famous

    Journalists do it for the lulz

    The trolls will always be with us, because the Internet is full of insane sociopaths. Charming sociopaths, clever sociopaths, perhaps even magazine-profile-worthy sociopaths — but sociopaths all the same. Wired profiled a videogame-heavy set of Internet trolls in January. The New York Times Magazine hunted and nabbed bigger game this weekend — Jason Fortuny and the troll known as "Weev," who was photographed for the story (above). This photo in particular may draw fascinated stares. More »
  • valley spawn

    Mena Trott's future millions to fund daughter's therapy sessions

    In June, Six Apart's Mena Trott told a CBS reporter, on camera, that she thought her baby was ugly. "Babies that age are kind of meh," she said. "I mean, Penelope has always been cute in our eyes, but looking back at pictures we think 'this is cute?' Not throw-up ugly, but definitely not as cute as now." Her comments did not air, but she inexplicably posted them on her blog, where Penelope — who is actually very cute, as the above still shows — will surely read them years from now. Her husband Ben, who cofounded the blog-software maker, made it on TV with an appropriately fatherly statement: "We just actually feel that she is that cute." Ben, who's pretty cute himself, has always been the shyer one in the Trott family. But we're starting to think he might have the makings of a better spokesperson than the loose-lipped Mena. Ben's TV appearance: More »
  • livejournal

    Six Apart exiles its troublesome child to Russia

    Since acquiring LiveJournal in 2005, Six Apart has gotten little but grief from the blogging site. Now, at last, it's gotten some cash. The San Francisco-based blog-software company has sold LiveJournal to Sup, a Russian media concern. Ostensibly, the purchase of LiveJournal two years ago was meant to improve Six Apart's Web technology and accelerate its entry into ad-supported blog publishing. Instead? More »
  • dynasties

    Six Apart founders' heir presumptive


    Who is Penelope Trott? According to a Twitter sent by Six Apart executive Anil Dash, a close confidante of Ben and Mena Trott, the founders of the blog-software company, she's made him "smile all day." We can only guess that Penelope is the name of the Trotts' long-expected offspring. If so, congratulations. We await the day when Mena and Ben bring their daughter to work and declare, "Some day, all of this will be yours. Well, except for the parts we sold off to our venture capitalists."
  • rumormonger

    Six Apart considered a LiveJournal and Vox spinoff

    We just heard an outlandish rumor: That San Francisco-based blogging company Six Apart, whose software powers many of the world's most popular blogs, considered splitting in two earlier this year, under former CEO Barak Berkowitz. But the company recently upgraded its CEO, replacing Berkowitz with executive Chris Alden, and a spinoff or sale is no longer on the table. By shedding its LiveJournal and Vox consumer blogging sites, Six Apart would have left behind enterprise blog service TypePad and the Movable Type software product — exactly the businesses new CEO Chris Alden ran before his promotion, which is likely why this old rumor is gaining fresh circulation. More »
  • dynasties

    Happy birthday to the Trotts

    It's a big year for Ben and Mena Trott, the husband-and-wife founders of Six Apart. The blog-software company was named after their six-days-apart birthdays; Mena just turned 30 yesterday, while Ben begins his fourth decade on Saturday. (Such a cradle-robber, that Mena.) Six Apart's board of directors just gave Mena the best present a founder could ask for — a new CEO, in the form of the eminently capable and blogging-savvy Chris Alden. Putting Alden, the former CEO of the Red Herring (back when it was an authority on tech, not its current incarnation) in charge should do much to clear up the company's bouts of less-than-transparent behavior. It's hard to top that kind of gift. So if you're in a generous mood, save it for the next generation of Trotts. The Trottlet, as some around the Six Apart office call Ben and Mena's next product release, is expected next month, according to their baby registry.
  • great expectations

    Silicon Valley's baby boom

    I never intended for the blogger-baby story, which began with the birth of Ollie Kottke to A-list bloggers Jason Kottke and Meg Hourihan, to become quite such a saga, but news has a way of happening. Caterina Fake and Stewart Butterfield are no longer expecting a baby — they have a daughter, Sonnet Beatrice Butterfield, according to fellow Yahoo executive Bradley Horowitz. Here's the rundown on the rest of the couples mentioned in yesterday's baby poll, which — well done, readers — you guessed correctly. More »
  • mena trott

    The pregnant A-lister comes out

    Mena Trott, cofounder and president of Six Apart, the blog-software company, is pregnant. There, I said it — and now, so has she. Trott blames her superstitions as a first-time mother for keeping the pregnancy a secret for so long. The lack of disclosure, though, has been uncharacteristic for Trott who, as a spokesperson for her company, has long made blogging about herself an integral part of Six Apart's publicity strategy. Six Apart's new blogging site, Vox, however, makes it easier to keep some posts limited to a small circle of readers — which is part of how Trott kept her pregnancy quiet. For a blogger, work and home life are never far apart.