loser-generated content
YouTube has never been this exciting. And I don't mean the puppy videos. The video-sharing site is frenetically experimenting with every imaginable form of advertising, from prerolls to rollovers to overlays. There's even that staple of late-night television — headache pills! For this, we can thank Ben Ling, the product manager who recently returned to Google from Facebook to figure out how to make money on YouTube. But surely the most absurd ads we're seeing right now are the adaptations of Google's familiar text ads displayed on Web search results. A
blog post featuring two cat-with-head-trapped-in-bag videos — a staple of YouTube users' contributions to the world of cinema — has ads "by Google" slapped on top of them. In Japanese.
Armchair General
The great hope of the Valley, the startup everyone thought was the next Google, the company whose IPO might restart the stock-market gold rush for everyone, is not well. Why? Look to its founder. Mark Zuckerberg is mismanaging his creation's transition to greatness. In Facebook's own parlance, the company's plight is "complicated." It will take in $300 million to $350 million in revenue this year, thanks in part to a lucrative ad deal with Microsoft. But its $15 billion valuation is premised on a far brighter future — a future that may never materialize. The biggest symptom of Facebook's ailment is the flight of technical talent. In the Valley, success attracts smart people, who attract other smart people. Yes, they're after money, too, but having brilliant coworkers counts for a lot. These great minds bond and form, yes, a sort of social network of their own. When they leave, the network frays, weakening the company's ability to attract new talent.
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facebook
The best thing Valleywag ever did for Facebook COO Sheryl Sandberg was to
call her a liar. That's just not done in the genteel office parks of Silicon Valley. It garnered the embattled executive a much-needed wave of sympathy within her company, on which she's now planning to capitalize.
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jackpot
Don't feel too sorry for Ben Ling, the star product marketer who leapt from Google to Facebook back to Google in less than a year. Facebook COO Sheryl Sandberg — herself a Google alum —
has threatened not to let Ling keep the shares he earned to date. It was a petty move that goes against Valley standards of on how to treat departing employees, not to mention Facebook's own practice in such matters. But it's not like the loss will sting Ling. Google SVP Jonathan Rosenberg, who's said to be a big fan of Ling and recruited him heavily to come back to the search engine, is taking care of Ling with a "multimillion-dollar signing bonus," according to one tipster.
recap
Sheryl,
Sheryl,
Sheryl. It's been quite a week, for us and for Facebook's COO. Sheryl Sandberg isn't the kind to yell, like the
10 tyrants we featured this week. She's much more subtle than that. Or at least we thought she was, until she botched product marketer Ben Ling's high-profile return from Facebook to Google. Sheryl, sounds like you need some advice on how to end a relationship. May we suggest
talking to Pownce's Leah Culver?
(Photo by tifotter)
sheryl sandberg
It seemed like such a simple proposition. Facebook COO Sheryl Sandberg wanted Ben Ling to lie for her, and get rich doing it. Ling is — was — the director of Facebook's applications platform, which had garnered the social network much of its buzz over the past year. But he'd been supplanted by Elliot Schrage, Sandberg's PR guy, as head of the platform, and had gotten a job offer to return to Google. For the search engine, Ling's return was an invaluable PR victory, after a string of defections — including Sandberg herself. It was likewise a blow to Facebook's image; the company
has lost a string of technical leaders since Sandberg started her reign of terror.
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facebook
Facebook's COO is tearing down the temple. That's the only conclusion I can reach after witnessing the Sheryl Sandberg's management of the Palo Alto-based social network. What I hear from inside Facebook: She demands total loyalty, and brooks no dissent — even the healthy, boisterous debate that's common to startups. You're either with Sheryl, or you're against Sheryl. And if you're against Sheryl, you're not long for Facebook. What's really frightening is how she
effortlessly cajoles lies from her underlings. Note how Matt Cohler and Ben Ling exited the company singing her praises — despite what the talented executives were telling confidants in private about Sandberg. There's a simple explanation for that: She bought them off, with still-valuable Facebook stock.
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exits
The departure of star Facebook director Ben Ling has been roiling Facebook since word first spread at the social network's Palo Alto headquarters yesterday. One inevitable question some Facebookers are asking: What does this mean for the price of our stock? If Facebook were publicly traded, it's unlikely one employee's exit would cause a blip. But private tech companies like Facebooks are the ultimate growth plays, and momentum matters. If Facebook becomes known as a place top talent flees instead of gathers, it could tank Facebook's perceived value. What will be telling: Who leaves next, and how fast. One likely candidate: Chamath Palihapitiya.
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