• loser-generated content

    YouTube ads must be big in Japan

    YouTube has never been this exciting. And I don't mean the puppy videos. The video-sharing site is frenetically experimenting with every imaginable form of advertising, from prerolls to rollovers to overlays. There's even that staple of late-night television — headache pills! For this, we can thank Ben Ling, the product manager who recently returned to Google from Facebook to figure out how to make money on YouTube. But surely the most absurd ads we're seeing right now are the adaptations of Google's familiar text ads displayed on Web search results. A blog post featuring two cat-with-head-trapped-in-bag videos — a staple of YouTube users' contributions to the world of cinema — has ads "by Google" slapped on top of them. In Japanese.
  • Armchair General

    Why Facebook is foundering

    The great hope of the Valley, the startup everyone thought was the next Google, the company whose IPO might restart the stock-market gold rush for everyone, is not well. Why? Look to its founder. Mark Zuckerberg is mismanaging his creation's transition to greatness. In Facebook's own parlance, the company's plight is "complicated." It will take in $300 million to $350 million in revenue this year, thanks in part to a lucrative ad deal with Microsoft. But its $15 billion valuation is premised on a far brighter future — a future that may never materialize. The biggest symptom of Facebook's ailment is the flight of technical talent. In the Valley, success attracts smart people, who attract other smart people. Yes, they're after money, too, but having brilliant coworkers counts for a lot. These great minds bond and form, yes, a sort of social network of their own. When they leave, the network frays, weakening the company's ability to attract new talent. More »
  • youtube

    Commercials your new punishment for not clicking on ads

    YouTube will now run a post-roll commercial after you watch a clip if you don't click on the overlay advertisement that pops-up on partner videos. It's the kind of exciting, innovative thinking from re-hire Ben Ling, who was brought back into the Google mothership to figure out how to turn YouTube's revenue deficit frown upside down. It's also the kind of thinking that YouTube once attempted to scientifically prove users didn't like, but not the kind of thinking that Eric Schmidt has been telling anyone who will listen. The news also comes on the heels of YouTube's release of "hot spot" tracking — so you can better craft your narrative to make sure people stick around long enough for the commercial to play. (Image via NewTeeVee)
  • facebook

    Leave Sheryl Sandberg alone!

    The best thing Valleywag ever did for Facebook COO Sheryl Sandberg was to call her a liar. That's just not done in the genteel office parks of Silicon Valley. It garnered the embattled executive a much-needed wave of sympathy within her company, on which she's now planning to capitalize. More »
  • jackpot

    Millions of reasons why Google's glad to have Ben Ling back

    Don't feel too sorry for Ben Ling, the star product marketer who leapt from Google to Facebook back to Google in less than a year. Facebook COO Sheryl Sandberg — herself a Google alum — has threatened not to let Ling keep the shares he earned to date. It was a petty move that goes against Valley standards of on how to treat departing employees, not to mention Facebook's own practice in such matters. But it's not like the loss will sting Ling. Google SVP Jonathan Rosenberg, who's said to be a big fan of Ling and recruited him heavily to come back to the search engine, is taking care of Ling with a "multimillion-dollar signing bonus," according to one tipster.
  • recap

    A week we'd never lie about

    Sheryl, Sheryl, Sheryl. It's been quite a week, for us and for Facebook's COO. Sheryl Sandberg isn't the kind to yell, like the 10 tyrants we featured this week. She's much more subtle than that. Or at least we thought she was, until she botched product marketer Ben Ling's high-profile return from Facebook to Google. Sheryl, sounds like you need some advice on how to end a relationship. May we suggest talking to Pownce's Leah Culver? (Photo by tifotter)
  • sheryl sandberg

    Liar, liar

    It seemed like such a simple proposition. Facebook COO Sheryl Sandberg wanted Ben Ling to lie for her, and get rich doing it. Ling is — was — the director of Facebook's applications platform, which had garnered the social network much of its buzz over the past year. But he'd been supplanted by Elliot Schrage, Sandberg's PR guy, as head of the platform, and had gotten a job offer to return to Google. For the search engine, Ling's return was an invaluable PR victory, after a string of defections — including Sandberg herself. It was likewise a blow to Facebook's image; the company has lost a string of technical leaders since Sandberg started her reign of terror. More »
  • confirmed

    Ben Ling boomerangs from Facebook to Google

    Where's Ben Ling headed next? We hear he might be headed back to Google — not a startup. Ling, a talented product manager, is closely watched as a talent barometer. His defection from Google to Facebook last year kicked off a series of trend stories about people leaving Google. Less than a year on the job, he's leaving Facebook, which has kicked off another series of trend stories about people leaving Facebook. Ling was recently spotted having lunch in Mountain View. You know what this means: A series of trend stories about ex-Googlers returning to the Googleplex. Update: Kara Swisher confirms Ling is returning to Google, tasked with figuring out how to make money off YouTube.
  • facebook

    Sheryl Sandberg's reign of terror

    Facebook's COO is tearing down the temple. That's the only conclusion I can reach after witnessing the Sheryl Sandberg's management of the Palo Alto-based social network. What I hear from inside Facebook: She demands total loyalty, and brooks no dissent — even the healthy, boisterous debate that's common to startups. You're either with Sheryl, or you're against Sheryl. And if you're against Sheryl, you're not long for Facebook. What's really frightening is how she effortlessly cajoles lies from her underlings. Note how Matt Cohler and Ben Ling exited the company singing her praises — despite what the talented executives were telling confidants in private about Sandberg. There's a simple explanation for that: She bought them off, with still-valuable Facebook stock. More »
  • exits

    Who's the next Facebooker to go?

    The departure of star Facebook director Ben Ling has been roiling Facebook since word first spread at the social network's Palo Alto headquarters yesterday. One inevitable question some Facebookers are asking: What does this mean for the price of our stock? If Facebook were publicly traded, it's unlikely one employee's exit would cause a blip. But private tech companies like Facebooks are the ultimate growth plays, and momentum matters. If Facebook becomes known as a place top talent flees instead of gathers, it could tank Facebook's perceived value. What will be telling: Who leaves next, and how fast. One likely candidate: Chamath Palihapitiya. More »