Valleywag: Amy Iorio

Yahoo GM will never park in Yahoo's pregnancy parking spots again

Nicholas Carlson — Wed, 23 Jul 2008 13:40:00 PDT

We never quite figured out why the world needed Shine, the women's site from Yahoo. And now Yahoo has figured out it doesn't need Amy Iorio, the site's general manager. Iorio got reorged off the site at the end of June. Shortly thereafter, PaidContent reports, Iorio got reorged out of the company altogether. Her fellow Yahoos will not miss her.

Besides Shine, Iorio is perhaps best known for parking in spots reserved for pregnant women and for trying (but failing) to convince Yahoo to hire her brother — after the company had already hired her sister and paid her husband and friends for consulting work.

Scott Moore shakes up Yahoo Media Group, music chief leaves

Owen Thomas — Wed, 02 Apr 2008 13:40:00 PDT

Scott Moore, the former Microsoftie now running Yahoo's media businesses, has reorganized his group, which runs Yahoo's original-content websites. Out the door: Ian Rogers, the outspoken head of Yahoo Music, who had loudly criticized the music industry for insisting on copy protection. Rogers says on his blog that he's joining Topspin Media, a music startup, as CEO. Rogers also oversaw some of Yahoo's video efforts, which Moore now says he'll run personally. The reorg comes in advance of two days of all-hands meetings in Sunnyvale and Santa Monica in two weeks. Moore's memo:

And now for the Kremlinology: Karin Gilford, head of Yahoo Entertainment, seems like the big winner here. Amy Iorio, the widely disliked executive whose team launched women's site Shine, loses out. Moore's mostly winnowing the number of direct reports he has — which should give him more time to call old pals in Redmond. And Rogers? Got out while the getting was good.

Yahoo opens site for women, finally gets a place to show those teeth-whitening ads

Nicholas Carlson — Mon, 31 Mar 2008 09:05:00 PDT

Amy Iorio, the nonpregnant Yahoo exec who likes to park in spots reserved for expectant mothers, has found a way for Yahoo advertisers in consumer packaged goods, retail and pharmaceuticals to reach their target audience of women aged 25 to 54. (They are the key decisionmakers in all our lives, according to the ad salesman's stock patter.) Iorio says Shine (screenshot below) is for those women who felt left out by what other Internet destinations, such as Glam.com and iVillage, offer. Iorio told the WSJ: "These women were looking for one place that gave them everything." Everything but a parking spot.

Nepotism fails to save job at Yahoo

Nicholas Carlson — Wed, 13 Feb 2008 09:00:36 PST

While accusing Yahoo News GM Amy Iorio of tiresome nepotism, our last tipster said Iorio's sister, Denise Iorio "has no clearly defined job function and doesn't work on any distinct property." Seems Yahoo caught on. Denise Iorio caught the sharp end of the ax yesterday, a tipster tells us. Friends and neighbors, that means you shouldn't believe her when she says she's on an extended maternity leave.

Yahoo GM not expecting, just parking like she is

Nicholas Carlson — Mon, 04 Feb 2008 14:40:33 PST

Now we know why Yahoo News general manager Amy Iorio surrounds herself with family at work. She's low on friends. That's sometimes what happens when you make a habit of parking in the spot Yahoo reserves for expectant mothers, as a tipster alleges Iorio did until caught. Iorio's "overly aggressive attitude" also caused two of Scott Moore's well-liked executive assistants to quit. "Its really sad how he can let someone like her take over a role that Neil Budde was in," our tipster writes. "Like the two even compare."

Yahoo GM's nepotism irks as layoffs loom

Nicholas Carlson — Thu, 31 Jan 2008 10:40:50 PST

Poor earnings and looming layoffs mean there are daggers in Yahoos' smiles. The latest potshot comes from a tipster taking aim at Yahoo News GM Amy Iorio. Word is, Iorio loves Yahoo for its family environment. You know, her family. Our tipster offers a litany of accusations of how Iorio has taken nepotism too far in troubled times.

Iorio has already hired a sister, Denise Iorio, who our tipster says "has no clearly defined job function and doesn't work on any distinct property." Iorio "regularly finds her husband 'consulting' work at Yahoo." And, our tipster says, Iorio "farms out" work to independent design groups run by friends, when she could give the work to an internal Yahoo team with 50 employees. Now, Iorio wants to hire her brother. This latest move has our tipster irate. Why? Because our tipster says Iorio plans to lay off some of her team.

Finally, our tipster says "I'm told [Iorio] also holds privately catered parties at her home in Santa Monica which she bills to Yahoo but I'm sure that's more important than keeping her staff employed."

Careful with those pitchforks, people.