Tough luck. They're not available to the public, yet. And we suspect this may be a limited edition. The introduction is written by John Dickman, Google's former director of food operations, who left the company amidst controversy in January, and now works at Apple.

"Automatic Matching automatically extends your campaign's reach by using surplus budget to serve your ads on relevant search queries that are not already triggered by your keyword lists," reads Google's email to beta testers. "For example, if you sold Adidas shoes on your website, Automatic Matching would automatically crawl your landing page and target your campaigns to queries such as 'shoes,' 'adidas,' 'athletic,' etc., and less obvious ones such as 'slippers' that our system has determined will benefit you and likely lead to a conversion on your site."

Naturally, this boosts Google's bottom line. But as search marketing consultant Dan Theis has pointed out, it doesn't exactly benefit the average advertiser.

"They're offering you the exciting opportunity to bleed every penny of your budget every day, advertising against keywords that you didn't want to bid on," Theis says, before unloading the sarcasm. "Sure, if I sell Adidas shoes, why wouldn't I want to get some traffic from people who searched for slippers? I mean, it's not like I'm trying to turn a profit or anything, right?"

While they're happy to encourage clients to spend as much as possible — even, perhaps, when they don't need to — agencies' own marketers know that Google search is plenty good enough to put a brand's website at the top of its search results in most every case. Why buy the AdWords cow when you can milk Google for traffic for free?

[T]he company also looked beyond click-through rates to rank ads. Google now takes into account the “landing page” that the ad links to, and, for example, gives low grades to pages whose sole purpose is to show more ads. Soon, the loading speed of a landing page will also be considered, Mr. Fox said. These factors contribute to an ad’s “quality score.” The higher that score, the less the advertiser has to bid to secure top billing.... An advertiser with a very low quality score may have to bid so much for placement as to make it uneconomical.

There you have it — light, fast pages with minimal additional advertising means you can buy ads more cheaply than your competitors. (Photo by Joe Hall)

Yes, type "tom cruise is gay" into Google and you get sponsored links to Gayvacationtravel.com — book your gay cowboy cruise today!
Even entering something innocuous like "tom cruise is handsome," and again Google thinks I'm either interested in learning more about Tom Cruise or going sailing with the gays.

Great post on Marissa Mayer. I can attest to its truth.

Second, the management within Google, especially AdWords and AdSense (the money making machines of the entire company...engineering gets the glory but advertising brings in the big bucks) are completely disorganized and chaotic (in a BAD way- because Google sometimes tries to spin the whole 'chaotic' thing in a good way).

I'm surprised that you guys don't shed more light on this, but AdWorders only make $45,000 base plus meager bonuses that are only a few hundred per quarter. It's the worst department because everyone hates their job "Hello, this is AdWords, how may I help you?" The dreaded phone shift, chat shifts, answering emails is the core job. They don't tell you that when recruiting and hiring kids from elite universities.

Managers that started as entry level and 'made it' to manager level are extremely paranoid and neurotic because they only have measly community college bachelor degrees and feel threatened (and rightfully so) by the new hire managers that are straight out of Harvard, Northwestern, INSEAD & Stanford MBA Programs. Yet they can't get the boot because they're well-connected and the people who suffer from their poor management are lower on the totem pole and could never risk the backlash that would undoubtedly result.

I know of one manager who everyone hated, yet nothing ever happened to her. Instead, her direct reports just prayed that they'd get to switch managers within the quarter. Her name is Tracy-Lee Blumberg. I know of at least 6 different employees who cried every single day that she was their manager. THREE were male. And other bad managers include Heather Huffman and Stacy Brown-Philpot.

It really is a crazy system because everyone is cut throat and if you happen to land a good project or get an opportunity (to work on a coveted project or work from a remote international office) people really try to bring you down.

(I happen to be an engineer and don't have a great manager but I can deal with him. I just keep hearing horror stories from my Adwords buddies).

I am an assistant manager at Google and I'm horrible at my job.

I'm a micromanager, I don't take criticism well (but I LOVE giving it out), and I am very manipulative and deceptive.

I believe that no one can tell me what to do. If I don't like you, you are screwed

I've been a super bitch lately and it's not just because I'm pregnant. I'm ALWAYS a bitch.... pregnant or not.

I've been at Google for several years, so I'm "well-connected"...Emily White loves me. So be careful...I know people and if you make me upset I will destroy you.

I'm pretty sure my bosses at Google are going to find out that I suck at my job and so I will need a new job once I'm let go....if anyone out there has a job for me, I'd appreciate it. Thanks.

The most charitable interpretation? Google's salespeople uses these results to identify potential customers. An AdWords sales rep probably looks up a product and these results indicate if each site turned up by Google's algorithmic search is also advertising with AdWords. If a site owner is not, the GG Score indicates how much that site owner would have to pay to get a sponsored link to appear near the top for that search term.

But there's a darker possibility — that this data factors into Google's website-ranking algorithms. Small website owners have long groused that their Google rankings seem to change arbitrarily, and that buying AdWords seems to be the only way to get back in Google's good graces. Until now, it's been easy to dismiss their complaints as mere whining. But if Google is actively tracking the revenue potential of websites that appear in its search results, who's to say it can't quietly tweak those results to help its salespeople meet their quotas?

While Google's rapidly growing Ann Arbor campus is a boon to the local economy and recent grads enjoy all the benefits endemic to Google, like copious free food, the reality of working in Google's Michigan offices involves the deadeningly repetitive, manual work associated with Google's booming ad business. The campus is home to Google's AdWords operations. That fabulous Googly job? For most, it involves approving text ads and answering phone calls.

• Philip Lenssen of Google Blogoscoped finds click-to-play as unobtrusive as text ads. But will readers mistake video for normal content? (And on sites like ZDNet, would anyone notice the difference?)
• Some blog called the New York Times cites marketers saying that small advertisers will chase this ad space before large brands — "No one will click to watch a Pampers ad." The NYT's lede makes the unsupported claim that Google will soon gun for TV ads.
• TechCrunch blogger Michael Arrington predicts a flop. "First," he says, "Google needs to eat its own dogfood." His commenters are divided.
• Search Engine Journal calls it "a major breakthrough for local advertisers" thanks to Google's geotargeting system. (Creepy $100-budget ads aren't just for 3 AM any more.)
• Inside Google blogger Nathan Weinberg says, "If Google were to give a way to get only video ads, I'd be there in a second." He figures, people love videos, and they will click ads with a pretty Google-Video-esque button.
• Darren Rowse at ProBlogger just reports the facts. Given the liberal sprinkling of ads on Rowse's site, he'll embed video ads at the first chance he gets.

Click-to-play video ads for AdWords [Official AdWords blog]