Valleywag
online advertising
Posts Tagged “
AdWords
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online advertising
adwords
Inside Google's mysterious money machine, the 100-word version
In a nearly 1,500-word piece on Google, "The Humans Behind the Google Money Machine," the New York Times didn't say much about said humans except that one of the people who interpret the sea of data generated by Google's advertising business is a Harvard grad in his twenties. Quelle surprise! The article does quote the company's chief economist, Hal Varian (pictured), as saying Google's business is "recession-resistant," and cites criticisms by Wall Street analysts and major advertisers that the Mountain View search giant's operations are like a "black box." Granted, Wall Street firms have been using black boxes, or automated algorithms, to manage trades for years, so the criticism is rather ironic. But the real nut are the details on how you can buy Google ads on the cheap. We've pared that down to exactly 100 money-saving words. More »
online advertising
Tom Cruise competing with gay travel for Google AdWords clicks
On the heels of his interview with Oprah on Friday, actor Tom Cruise (pictured here, trying desperately not to look crazy) has signed up for a Google AdWords account in order to lead the inevitable follow-up searches to his "offical" site, TomCruise.com. For now it's just a countdown clock ticking off the seconds until 9am PST on Monday, May 5th. The ads appear if you enter "tom cruise," as the screenshots from Hollywood Newsroom make clear. But our own tests reveal that he might want to cast a wider net for search terms, because even Google seems to think Cruise, or at least his fans, want to get away on a big, gay boat — and I don't mean the MV Freewinds. More »
i hate it here
Last quarter, Google hired 889 people, bringing the total headcount to 16,805. What do all these new employees do? Stab each other in the back, apparently. A tipster writes: "The management within Google, especially AdWords and AdSense (the money making machines of the entire company ... engineering gets the glory but advertising brings in the big bucks) are completely disorganized and chaotic (in a BAD way- because Google sometimes tries to spin the whole 'chaotic' thing in a good way)." There's much more:
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Googlers vent: Working here sucks, too
Last quarter, Google hired 889 people, bringing the total headcount to 16,805. What do all these new employees do? Stab each other in the back, apparently. A tipster writes: "The management within Google, especially AdWords and AdSense (the money making machines of the entire company ... engineering gets the glory but advertising brings in the big bucks) are completely disorganized and chaotic (in a BAD way- because Google sometimes tries to spin the whole 'chaotic' thing in a good way)." There's much more:
More »
don't be evil
Google assigns dollar value to search results
Google's ads are paid for; its search results, supposedly, are untainted by commercial concerns. But French blog Zorgloob landed itself a screenshot that calls Google's purity into question. It shows what Google search results look like to a member of Google's AdWords sales team. The picture raises more questions than it answers. For example, why are there dollar signs among so-called "natural" search results? And why does Google note whether a website in its search results belongs to an advertiser? Here's the image. More »
Last week, Google 
online advertising
Google set to cramp mobile web with Adwords
Don't own a shiny, new iPhone, but you still need to put up with the cramped, slow, "fake" Web delivered to your mobile phone? Well, it's about to get a little more cramped as Google begins introducing Adwords ads to Google Mobile Search. Ads will be truncated if they are more than half a twitter (70 characters or less) and will only be used if the site linked in the ads is suitably adapted for mobile browsing, but that does little to mitigate the unwanted intrusion. And with the mobile advertising market about to take off, Google isn't going to heed user concerns over millions in revenue. Bring on the mobile ad blockers! [Image: Google]
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