<![CDATA[Valleywag: Apple Store]]> http://cache.gawker.com/assets/base/img/thumbs140x140/valleywag.com.png <![CDATA[Valleywag: Apple Store]]> http://valleywag.com/tag/apple store http://valleywag.com/tag/apple store <![CDATA[ Mac blogger makes getting a job at Apple look easy ]]> Aviv Hadar, who writes about Apple at MacBlogz.com, got curious about how one joined Steve Jobs's elite priesthood — so he applied for a gig at the local Apple Store, and landed it. The interview process was revealing: According to the manager Hadar talked to, most of his current staff couldn't pass a test with 20 basic technical questions about Apple hardware and software. Some Geniuses! But Apple had set itself up for exactly this kind of comeuppance the day it labeled its stores' repair department the "Genius Bar." Here's the offer letter Hadar got:

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Fri, 26 Sep 2008 10:00:00 PDT Owen Thomas http://valleywag.com/index.php?op=postcommentfeed&postId=5055356&view=rss&microfeed=true
<![CDATA[ Most iPhones not sold at Apple Stores ]]> Hidden in the math of a Fortune summary of a report from investment bank Piper Jaffray: Apple Store sales only account for 2 of every 5 iPhones sold. AT&T stores sell one in five, and overseas phone stores sell the other 2. Using Piper Jaffray's estimates, you can summarize sales for the upcoming Xmas-gift-driven last quarter of the year as: 2 million through Apple's own stores, 1 million through AT&T, and 2 million elsewhere in the world. Then factor in your Best Buy prediction. What I want to know: What's 2 million times the average wait time in an iPhone line? (Chart by Piper Jaffray)

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Wed, 13 Aug 2008 14:40:00 PDT Paul Boutin http://valleywag.com/index.php?op=postcommentfeed&postId=5036590&view=rss&microfeed=true
<![CDATA[ Apple's secret to selling iPhones: Windows Mobile ]]> After a rocky iPhone 3G launch, Apple's store operations have returned to a model of efficiency. One of Steve Jobs's secrets: roving sales clerks who use mobile devices to ring up orders anywhere in the store, not just at the cash register. Ah, but which devices? Motorola MC75 handhelds running Microsoft's Windows Mobile operating system.

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Wed, 06 Aug 2008 13:20:00 PDT Owen Thomas http://valleywag.com/index.php?op=postcommentfeed&postId=5033939&view=rss&microfeed=true
<![CDATA[ iPhone day 18: Steve says to tell you we're sorry ]]> LiveJournaler akil writes of a recent visit to the Apple Store, where a new, streamlined process for iPhone buying was in effect: "They started prequalifying people at 6:30 a.m. Within three minutes of arriving, I was given a serialized tag that is linked to an actual iPhone and I'm guaranteed to get one." Separately, an Apple employee who gives his name only as "David G." says Steve has asked him to post regularly on the status of Apple's buggy MobileMe service. (Photo by akil)

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Mon, 28 Jul 2008 10:20:00 PDT Paul Boutin http://valleywag.com/index.php?op=postcommentfeed&postId=5029568&view=rss&microfeed=true
<![CDATA[ iPhone day 12: Three's a crowd -- if you only have two phones in stock ]]> Email from yet another thwarted iPhone buyer, this one in New York:

At the Soho Apple Store on Sunday, they turned away at least two hundred people who had been waiting in line because they had TWO phones in stock before the store opened. But this showed up as "in stock" on the website.

And yes, I am sending this on my first generation iPhone.

Sorry, I wish I had [taken photos], especially of the starbucks toting d-bag of a store manager pecking away at a Blackberry.

(Photo by ycr)

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Tue, 22 Jul 2008 09:20:00 PDT Paul Boutin http://valleywag.com/index.php?op=postcommentfeed&postId=5027548&view=rss&microfeed=true
<![CDATA[ iPhone, day 11: But it was on the Internet, dammit ]]>

From a would-be iPhone 3G buyer in San Francisco:

Date: Jul 18, 2008 9:00 PM
Subject: apple store can kiss my ass

so i go to the chestnut street apple store at 10am this morning and they tell me they are sold out of 3g iphones after i checked their website last night. i'm like, how did you sell out at 10:01 am? and they said, we've been open for an hour! eh? their phone and website clearly details they open at 10am. wtf is going on? i felt like slaughtering them.

(Photo by Alex Choi)

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Mon, 21 Jul 2008 15:00:00 PDT Paul Boutin http://valleywag.com/index.php?op=postcommentfeed&postId=5027431&view=rss&microfeed=true
<![CDATA[ iPhone day 7: Store getting remodeled, but lines still long ]]>

A tipster snapped this late-night shot of Apple's Union Square store being overhauled. You — yes, you waiting in line with your old iPhone — send us photos of the results when the store opens at 10, willya? Separately, we've been told that Apple Store employees at the San Francisco flagship cut off would-be buyers who arrived after 5:30 p.m. Shoppers timed the morning line at 2.5 hours yesterday. That's even more time than I spend watching my BlackBerry reboot.

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Thu, 17 Jul 2008 09:40:00 PDT Paul Boutin http://valleywag.com/index.php?op=postcommentfeed&postId=5026277&view=rss&microfeed=true
<![CDATA[ What Apple can learn from McDonald's ]]> [Editor's note: Tim Woolery, aka Tim the IT Guy, works hands-on in IT in the Bay Area. With nearly 15 years' experience at everything from CAT 5-cabled steel furnaces to intercontinental remote-controlled radio stations, Tim's able to spot and plug holes in the coverage of important tech news. Rather than bone up on change management best practices ourselves, we decided to let Tim post for himself once a week.]

TIM THE IT GUY — Even an Apple Store employee called Friday's iPhone launch "Not very Apple-like". It would've been a lot shinier had Apple stuck to releasing only one complicated product at a time. But no, some marketing whiz decided to debut an all-new phone and upgrade the old phones on the same day. On top of that, Apple unveiled an applications store and also forced users of Apple's $99-a-year online email and sync .Mac accounts to self-migrate to a completely different platform — whether or not they were buying an iPhone. Here's why compared to previous Apple launches, Friday was one big mistake:

Unike most Apple products, none of Friday's new toys were simple retail boxes to be sold over the counter. Each required its own special technical prep -– carrier activation, a software upgrade, or a self-migration process. Apple failed Change Management 101: They scheduled too many logistics and IT changes for the same day, with each change performed before anxious customers' eyes. Any one of Friday's problems would've been defendable on its own. Instead, it seemed as if Apple were trying to disable as many customers as possible.

You never go into McDonald's and find they've got a new burger, plus an upgrade to the Quarter Pounder, plus a whole new kind of sugary drink all debuting on the same day. Mickey D's sticks to one rollout risk at a time, and lets everyone else get their Big Mac as usual. That's what added insult to injury: Apple's stores, nearly empty because they could handle only a few iPhone buyers at a time, were closed to customers who'd come to buy a laptop.

When the next-generation iPhone comes out, I hope they put aside the other new goodies for later. Release one change per week as a separate launch. That's what's frustrating: Friday's four-way fiasco could have been a month's worth of buzz.

(Photoillustration by Jackson West)

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Mon, 14 Jul 2008 15:00:00 PDT Paul Boutin http://valleywag.com/index.php?op=postcommentfeed&postId=5025012&view=rss&microfeed=true
<![CDATA[ Apple sold 1 million iPhones over the weekend ]]> Apple sold its one millionth 3G iPhone on Sunday, reports the company. That's up from about 300,000 sold over the first three days of the first iPhone launch. “iPhone 3G had a stunning opening weekend,” said Apple chief flack Katie Cotton, in a statement attributed to Apple CEO Steve Jobs. We're surprised Cotton didn't also have Jobs say that the weekend was "extraordinary," "incredible," "tremendous," and "unprecedented." Jobs also "said" it took 74 days for Apple to sell as many of the first generation iPhones last year.

Piper Jaffray analyst Gene Munster — whose numbers you should take with a grain of salt as he incorrectly estimated Apple only sold 425,000 3G iPhones over the weekend — credited international availability and a 60 percent price cut for the 300 percent increase. Sales would have been even brisker, Munster noted, if it hadn't taken Apple 15 minutes to activate each iPhone. Last year it took only about 60 seconds.

We know at least two people who won't complain about the 14 minute delay: Apple store employee Teresa Wlasiuk and vegan activist Daniel Bowman Simon. He's the guy who began waiting in line at New York's Fifth Avenue Apple store on July 4th in order to buy the first two iPhones sold on July 11. She's the girl he asked on a date during the process.

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Mon, 14 Jul 2008 08:20:00 PDT Nicholas Carlson http://valleywag.com/index.php?op=postcommentfeed&postId=5024824&view=rss&microfeed=true
<![CDATA[ Apple employee: iPhone 3G launch failure is "shitty" ]]> NEW YORK — Apple's iTunes store, required for activating the new iPhone 3G is failing, causing massive chaos from coast to coast. Even Apple employees are — when they don't realize a reporter is in earshot — acknowledging this. "I can't believe there's just so much stuff going wrong," says one employee at the Fifth Avenue Apple Store as he takes his lunch break sitting next to me. "It's not very Apple-like. It's shitty. It just shouldn't happen." His friend agrees: "I called my dad and his phone still doesn't work."

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Fri, 11 Jul 2008 14:20:00 PDT Nicholas Carlson http://valleywag.com/index.php?op=postcommentfeed&postId=5024366&view=rss&microfeed=true
<![CDATA[ A firsthand view of Apple's iPhone chaos ]]> NEW YORK — Apple Store employees are a little tense today. They got nine hours of training preparing for today's iPhone 3G launch. Then there was all the press and hoopla when the day finally began. (I overheard two of them complaining about it: "I felt like I was going to vomit," one said. The other: "I felt like was as going to vomit too!") Then there was the crowd control. Then the iTunes Store, required to activate phones and thereby complete sales, went down. I snuck a hidden camera into the Fifth Avenue Apple Store and surveyed the chaos. Roll the clip. Meanwhile, here's a reader's account of an experience at an Apple Store in Walnut Creek, California:

I can't get over the sheer insanity of people when it comes to the new iPhone. There were people lined up outside the AT&T store last night. Today, the lineup in front of the Walnut Creek Apple Store is a block and a half long. Come on people, have you nothing better to do that stand in line for an cell phone? It's not like Apple is only going to make 500 of them and you want to get your very own framed limited edition. That aside, the most insane thing is Apple. I had to go pick up a headset for the newly added handsfree law in Cali and the Apple store was nearby. I went to the head of the line assuming they are servicing the insane separately only to be told that the store is CLOSED for all non-iPhone purchases! I could not believe my ears. I could have needed my laptop fixed under ProCare for all they knew or could have been going to buy 3 new laptops for the office. I am sure some bean counter at Apple determined they could technically move more $s if they moved more iPhones today but clearly didn't think that there might be sane and loyal customers that might not want to stand inline for a cell phone.

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Fri, 11 Jul 2008 13:00:00 PDT Nicholas Carlson http://valleywag.com/index.php?op=postcommentfeed&postId=5024431&view=rss&microfeed=true
<![CDATA[ How long is the iPhone line? This long ]]> NEW YORK — To get to the front of the line for the 3G iPhone here at the Fifth Avenue Apple Store takes about two hours of waiting from back to front. All for a device that probably won't work until tomorrow, thanks to a crash of Apple's activation system. It's much quicker — about two minutes — to just walk from the front to the back. Play the clip to ogle the desperate iPhone-seeking horde.

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Fri, 11 Jul 2008 12:40:00 PDT Nicholas Carlson http://valleywag.com/index.php?op=postcommentfeed&postId=5024391&view=rss&microfeed=true
<![CDATA[ First guy in New York iPhone 3G line scores a date with hot Apple employee ]]> NEW YORK — I'm sitting outside the Fifth Avenue Apple Store here in New York, writing up a post about the long line for the iPhone, when a pretty girl wearing aviator sunglasses and a white blouse sits next to the guy sitting next to me. She says to her friend: "So I've got a date with Dan." "Who?" the guy asks. "The guy who was first in line — the guy who bought the first iPhone today. He's doing the documentary thing, his name is Dan."

I hear this and it sounds familiar; A group of vegan activists began waiting in line a few days ago as a demonstration. The cute girl goes on: "Anyway, they all own Apple stock and he taught English in Japan for four years. He's a nut, but I like nuts." The guy: "You could do much better." People who wait hours in line for a phone: Odd. People who wait days in line for a phone, hitting on a cute Apple Store employee the whole time, eventually asking her out and getting a date for next Tuesday: Not so odd. Actually: kind of heroic.

Update: We have names and video. She's Teresa Wlasiuk and he's Daniel Bowman Simon. Here's how it went down (doesn't her giggle give it all away?):

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Fri, 11 Jul 2008 11:20:00 PDT Nicholas Carlson http://valleywag.com/index.php?op=postcommentfeed&postId=5024351&view=rss&microfeed=true
<![CDATA[ With iPhone 3G lines weak, is the Steve Jobs Reality Distortion Field fading? ]]> As Apple started to ring up sales of its new iPhone 3G, the scene at the flagship Apple Store in San Francisco was much quieter than last year. By 8 p.m. last night only 12 people were in line, and by 4 a.m. only 40. By 7:45 a.m. this morning, the line had grown past 325, nearly to the length it was at last year's launch, with Apple Store employees dispensing coffee and water to the waiting crowd. One man, who had taken the 20th spot in line, was trying to sell it (unsuccessfully) for $100. How did Robert Scoble get into the first 20 allowed into the store? He had his friend wait 36 hours in line, sleeping in a tent. (At San Francisco's minimum wage, you and your friends owe the guy $351, Scoble.) How was the turnout in Palo Alto? Lame. New York? Lame. Vancouver? Lame. Meanwhile, the news about the coincidental Apple TV update went by nearly unnoticed, and Apple bungled the release of MobileMe. So while there was a crowd, even here in the heart of Apple country, the pictures after the jump show the religious fervor is considerably less intense than before.


End of the line barely past H&M just before the doors opened and they might have to wait longer for an activation than it takes to get in the store.

Ironic justice is a rich, white man sleeping in a tent in Downtown San Francisco.

Robert Scoble: "Are you going to high-five on the way out of the store? That's how I got on the cover of the San Jose Mercury News."

Nothing to see here, please move along.

The creepy clapping thing begins amongst the Apple Store drones.

The first batch of lemmings enter the store, with no shouts of "Woo, GPS! And 3G! Or whatever! I'm a rock star!" More photos of the line from the Flickr-spotters at SFist.

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Fri, 11 Jul 2008 09:00:00 PDT Jackson West http://valleywag.com/index.php?op=postcommentfeed&postId=5024161&view=rss&microfeed=true
<![CDATA[ Apple Store now the place to start your modeling career ]]> Isobella Jade didn't have a computer when she started her modeling career in 2005. But she needed one for scheduling shoots. Her solution? Work from the Apple Store all day. When our MacBooks break down, we do the same! Except we're not "body parts models," so when the clerks ask if they can help, they're asking if they can help us please stop now. The "trailer" from Jade's autobiography,Almost 5'4", is embedded below. Skip two minutes in for the Apple Store's weird cameo.


Almost 5'4" Book Trailer - For more funny videos, click here

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Tue, 17 Jun 2008 11:20:00 PDT Nicholas Carlson http://valleywag.com/index.php?op=postcommentfeed&postId=5017203&view=rss&microfeed=true
<![CDATA[ Apple leveraging cyberspace to reach growing meth-addict shut-in demo ]]> Even if Apple builds it, they won't come.A patent application filed last week suggests that Apple plans to sell the company's high-margin fetish objects in 3D virtual worlds. Now your avatar can put on skinny jeans and a colorfully-printed hoodie and spend your money in an ephemeral simulacrum of the Apple retail experience — even if you live in Humptulips, Washington, hundreds of miles from one of the company's real-world boutiques. Coincidentally, a methamphetamine epidemic is raging in places underserved by Genius Bars. Luckily, Apple knows how to reach that demo:

Apple points to the obvious advantages of shopping online, such as being continuously open for business 24/7, allowing consumers to quickly use search functions to find multiple items and of course the best of all, never having to leave the house to shop.
Though with prices for iPhones what they are, your friendly neighborhood tweaker is gonna need to steal a lot of saddles. ]]>
Mon, 21 Apr 2008 14:20:00 PDT Jackson West http://valleywag.com/index.php?op=postcommentfeed&postId=381975&view=rss&microfeed=true
<![CDATA[ Apple store employees violate 5-iPhones-per-customer rule in a big way ]]> rp_vert111004.jpgTwo employees of the Salem, N.H., Apple Store (where I shop, natch) have been arrested and charged with stealing 332 iPhones. No word on what the two delinquents did with the phones, worth almost $133,000, but we suspect they were sold off to be unlocked overseas. Here's what I want to know: How the hell did they steal 300-plus phones?

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Thu, 27 Mar 2008 13:00:00 PDT Jordan Golson http://valleywag.com/index.php?op=postcommentfeed&postId=373009&view=rss&microfeed=true
<![CDATA[ Apple hires 3,500 new retail zombies ]]> Apple's retail staff increased 44 percent from September 2007 to December 2007. Over the past two years, the retail division's staff numbers have risen between 2 and 15 percent per quarter. The company now has 11,400 "equivalent" full-time retail positions. At this year's shareholder meeting, head of Apple Retail Ron Johnson pegged the number of retail employees at 15,000, indicating that a huge percentage of them are considered "part-time."

As a former Apple Retail employee, this jibes with what I experienced. At my store, there were only a few full-time employees and most of us were part-time — mostly so Apple wouldn't have to pay us any benefits. That's right: Steve Jobs is a cheapskate. Even Starbucks gives part-time baristas health insurance. At least I got a discount — and a free iPod. Who needs healthcare?

(Photo by AP/Elise Amendola)

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Fri, 07 Mar 2008 10:40:05 PST Jordan Golson http://valleywag.com/index.php?op=postcommentfeed&postId=365204&view=rss&microfeed=true
<![CDATA[ Overheard at the Michigan Ave. Apple Store ]]> timecapsule.pngCustomer: Do you have the Time Capsule in stock?
Apple Store employee: Um, it's supposed to be out in February ... we're not sure when it's coming. But, it's a leap year so we have an extra day!

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Sat, 23 Feb 2008 13:34:52 PST Jordan Golson http://valleywag.com/index.php?op=postcommentfeed&postId=360034&view=rss&microfeed=true
<![CDATA[ MacBook Air arrives in stores -- what took so long? ]]> Two weeks after it was introduced, the MacBook Air is now on display at the local Apple Store for you to play with. But why did it take two weeks for models to go on display? Apple has been taking preorders on the MacBook Air since moments after Steve Jobs finished his keynote at Macworld, but unless you were at the show, you couldn't actually see one until this week.

Apple has enough MacBook Airs to give away to celebrities, but not enough to put one in each Apple Store — or even the flagships, like the big store at One Stockton Street? Such is the confidence Jobs has in the Apple brand: Would-be purchasers had to buy this mystical laptop sight unseen.

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Fri, 01 Feb 2008 15:28:09 PST Jordan Golson http://valleywag.com/index.php?op=postcommentfeed&postId=351856&view=rss&microfeed=true
<![CDATA[ Apple to open 40 new stores in 2008 ]]> Apple is the new StarbucksMegamillionaire Ron Johnson, Apple's senior VP of retail, announced that Apple will open an additional 40 retail stores next year. The company already fruitfully operates over 200 stores worldwide, but this year Apple will focus on international markets including several new stores in the U.K., Brazil, and perhaps Mexico City. I don't know, Ron: Until you reach Starbucks territory, can you really say you have enough U.S. outlets? (Photo by Sarah Baker)

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Tue, 11 Dec 2007 15:59:52 PST Jordan Golson http://valleywag.com/index.php?op=postcommentfeed&postId=332735&view=rss&microfeed=true
<![CDATA[ Who's the Genius who runs Apple repair? ]]> So I walk into the Apple Store at 10 a.m., and there's already a 90-minute wait for repairs at the Genius Bar. I spend the next hour commiserating with another writer with a broken Mac, as whiny iPhone owners and WAAHHHHH IPOD NO PLAY students hog the line. Yes, I friggin' know that if I had spent another $100 on an Apple ProCare account and scheduled an appointment ahead of time and blah blah blah mwah mwah — give it a rest, iJerks. My Pro account had expired without so much as a warning email. What I really want is a separate service line for those of us with real, work-stopping computer problems so we needn't sit and watch those of you with bricked vanity phones because you tried some trick off Gizmodo.

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Wed, 21 Nov 2007 13:24:41 PST Paul Boutin http://valleywag.com/index.php?op=postcommentfeed&postId=325593&view=rss&microfeed=true
<![CDATA[ Apple SVP made $112 million yesterday and you didn't ]]> ronjohnsonlol.jpgRon Johnson, Apple's senior VP of retail, exercised options for 700,000 shares of AAPL at a strike price of $23.72 yesterday. He sold later in the day at around $185. That's a net of over $112 million. Not a bad payday, but he certainly earned it. Johnson has led Apple's retail strategy from day one — and the former Target executive is arguably more responsible for Apple's retail success than Steve Jobs.

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Wed, 31 Oct 2007 13:46:48 PDT Jordan Golson http://valleywag.com/index.php?op=postcommentfeed&postId=317422&view=rss&microfeed=true
<![CDATA[ Apple is opening a retail storefront in China ... ]]> Apple is opening a retail storefront in China next summer, just in time for the 2008 Summer Olympics in Beijing. We're glad Apple's sweatshop workers will finally be able to enjoy the fruits of their labor and buy themselves some overpriced gadgetry. With a year or so worth of wages. [IfoAppleStore]

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Fri, 26 Oct 2007 12:26:29 PDT Jordan Golson http://valleywag.com/index.php?op=postcommentfeed&postId=315658&view=rss&microfeed=true
<![CDATA[ That and $500 will get you an iPhone ]]> kristate.pngAh, Silicon Valley: One moment, you're worth $3 million; the next, you can't even afford an iPhone. That's the situation Zooomr founder Kris Tate found himself in last week. A tipster who was on the scene expands on our earlier report that Tate's credit card was declined at the Palo Alto Apple Store as he tried to buy the must-have geek toy. Moments before, the tipster says, Tate was bragging about his net worth. The eyewitness account, after the jump.
On the day of the iPhone launch, Zooomr founder Kris Tate was waiting in line with everybody else. A cute young girl was talking to the guys there and asked Kris what he did. He said he was a successful entrepreneur who ran a popular photo website (pointing to the Zooomr stickers that were stuck everywhere). Jokingly, she asked him how much he was worth and he told her that he is worth "around $3M". Very ironic considering what happened next.
(Photo of Kris Tate by geodog) ]]>
Thu, 05 Jul 2007 13:51:00 PDT Owen Thomas http://valleywag.com/index.php?op=postcommentfeed&postId=275376&view=rss&microfeed=true
<![CDATA[ Apple Store #3 coming to the Marina ]]> PAUL BOUTIN - City planners, eager to prevent Mission and Marina residents from running into each other, have approved yet another Apple Store. Number Three will replace the aging Walgreens at 2102 Chestnut Street. Guess which star architects are on the case?

Stats culled from Thursday's City Star report:

  • Opening date: "as early as this spring"
  • Size: 6,600 square feet
  • Exterior finish: Unknown. City planners "kind of asked them to tone it down" with the steel panels. NYC architects Bohlin Cywinski Jackson, who designed New York's glass cube 5th Avenue store, will present a more Marina-centric design to the Planning Commission on March 22.

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Fri, 02 Mar 2007 00:08:27 PST Paul Boutin http://valleywag.com/index.php?op=postcommentfeed&postId=240971&view=rss&microfeed=true
<![CDATA[ Morning video: Convenient iPod music is now protest-worthy ]]> With all the hoopla in the tech world over trivia like censorship or the turning of political dissidents over to oppressive foreign governments, it's good to know that this weekend, brave protesters picketed the San Francisco Apple store for that most basic of human rights — the right to play all kinds of music on the iPod. Blogging filmmakers Kent and Jen publish video from the Digital Rights Management protest.








quality="high" width="320" height="256" name="movie" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer">

Sure, sure, seethe at their self-righteousness. But come on, what matters more day-to-day: a couple of executed Chinese bloggers, or putting your kick-ass pop mix onto your friend's iPod?

Anti-DRM Protest in San Francisco [Ebb and Flow blog]

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Tue, 20 Jun 2006 08:00:00 PDT Nick Douglas http://valleywag.com/index.php?op=postcommentfeed&postId=181900&view=rss&microfeed=true