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Top-secret Project Apex to save Jerry Yang's bacon?

After Terry Semel abruptly resigned as Yahoo's CEO, founder Jerry Yang promised precipitous action — the hackneyed "100-day plan." But now, we hear that his new strategy is anything but swift in execution. Codenamed "Project Apex," the solution to Yahoo's woes centers around building a better version of Google's AdSense. AdSense, of course, is the service that places ads on third-party websites, matching the ads to their content. Yahoo already has a similar service called Yahoo Publisher Network, but it's "a clusterfuck," according to one Yahoo insider. The only problem? Yahoo's tech team thinks they can finish it in three years. Three years! (What's the average tenure of a Yahoo executive today? Will anyone be around to see this through?) More »

12:46 PM on Thu Sep 27 2007
By Megan McCarthy
4,615 views, 9 comments

Latest by Groovy Gnome: Apex has to take 3 years to complete because of the sheer amount of work involved and the amount of more »