"As the principle architect of AOL's FullView product I think its important to understand that its primary purpose was always to correlate rich structured vertical content with algorithmic search results.
The approach was a logical even obvious attempt for AOL to leverage its content assets and production capacity to generate meaningful content in 20-50 top search categories."
IdeasOfOrder commented on Google tries search design AOL discarded
http://valleywag.com/333227/