When bad news about a company dominates the headlines, sometimes a company's PR team will craft bogus announcements to distract shareholders. Which is why today in the Wall Street Journal, you'll find that Yahoo and agency behemoth WPP announced a partnership to create "an electronic system for advertisers and Web sites to buy and sell online ad space." The deal isn't exclusive and in fact, it's a mere "extension of the technology partnership" Yahoo EVP Hilary Schneider told the Journal. Why didn't Schneider just try the old "Hey look! The space shuttle!" routine instead? That seems easier.












Comments
I heard Hilary speak in front of a group of employees at one point and didn't understand a single word of it.
Hillary Schneider's only qualification for being at Yahoo: being Sue Decker's buddy from business school. She has no business being in the position that she is and is one of the reasons Yahoo is in the precarious position that it is.
As an ex Yahoo, I've also heard Hillary speak at an all-hands and have been underwhelmed, to put it mildly.
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