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California gay-marriage ruling could be boon for queer-friendly brands like Apple

Two groomsCalifornia's Supreme Court has overturned the state's ban on same-sex marriage. While others will doubtless take this opportunity to argue about whether to call it marriage or not, I'm betting corporate America will just cash in on another wave of gay weddings. A recent study commissioned by PlanetOut found that Apple, Absolut, Bravo, and Levi's are the most gay-friendly brands (PDF). His-and-his MacBook Airs, anyone?

11:20 AM on Thu May 15 2008
By Owen Thomas
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8 comments