Valleywag
YouTube has added demographic information to the data they offer video publishers. The suite of metrics is known as Insight, which already tracks views over time and geography. The new tools should make YouTube even more effective as a free advertising distribution platform, as you can now see just how many underage Americans are watching your viral video spots promoting sticky-sweet malt beverages — not to mention how many overage men are watching you and your 16-year-old girlfriends lip-sync to Madonna at your slumber party. Presumably partners, such as record labels, can also get statistics for videos uploaded by third parties included, in a quid pro quo for letting YouTube users copy their songs.
YouTube now offering demographic data
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2:00 PM on Thu May 15 2008
By Jackson West
622 views
1 comment
Comments
I object to your use of 'overage' and suggest the more sensitive 'youth challenged' in the future.
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