Twitter, the 140-characters at a time blogging service, was shaped by its founder's dry, understated sense of humor. The company, not to mention the service, seems to be a sort of Silicon Valley inside joke that, improbably, Ev Williams and his fellow Twitterers have managed to play on the rest of the world. For this, Sarah Lacy labels Williams a "nontrepreneur." Fittingly, Sarah Lacy gave his microcompany got a mere four pages in her new book, Once You're Lucky, Twice You're Good:


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Comments
I'm guessing (as I have no interest in buying the book) that the number of pages devoted to each celebrity-programmer has little to do with the nature of their contribution to the world and more to do with how interesting (i.e. unusual) their personality traits are.
Evan Williams didn't invent blogging, nor text messaging, nor has he been accused of stealing anyones code or ideas (that I know of). Details of his personal life are not featured regularly here on VW, so that probably means there isn't much to write about him (at least not much that could be understood by someone who is primarily a journalist).
Does Jerry Wang only get his last name mentioned, or is it a reference to the long dead computer maker, or is page 9 looking really interesting?
Owen got dissed!
Odd that she disses Twitter considering the number of Tweets she's sent pimping said book.
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