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Facebook ad revenue projections revised down to $265 million

FacebookRevenue2008.jpgDue to a souring economy and a shift in spending from Facebook itself to third-party developers who place widgets on the social network's site, market research firm eMarketer lowered its projections for Facebook's 2008 ad revenue from $305 million to $265 million. eMarketer expects ad spending on widgets and applications — which goes to their makers, not Facebook — to reach $40 million this year.

1:40 PM on Wed May 14 2008
By Nicholas Carlson
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3 comments

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  • Image of sggrf sggrf at 04:07 PM on 05/14/08
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    After factoring MSN's cut of the revenue Facebook looks to be having a very bad year relative to prior expectations. Is this why they're raising all that extra cash? My guess is that they are spending more than expected and burning more than expected --- a bad spot to be in before a major economic downturn.

  • Image of jHole jHole at 06:21 PM on 05/14/08
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    Note: numbers may not add up to total due to utter lack of reality

  • Image of Bornean Bornean at 06:47 AM on 05/15/08
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    $40 million bucks from ads in the facebook "widget economy"?

    Hahaha. Gonna move to high price area in Miami and be like, "Yeah, I made my dough off facebook"

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