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A good place for a Yahoo-less Microsoft to start: Pick a brand and stick to it

MSFT-confused-Thumb.jpgIf buying Facebook doesn't work out, Microsoft plans to compete on the Web by growing "organically." Bill Gates said that means search advancements, more marketing and lots of meetings. Lots of meetings. But here's what those meetings ought to be about: unifying Microsoft's online branding. Check out the screenshots of Microsoft's Web designs below. Nabbed by LiveSide, ReadWriteWeb's Josh Catone points out they contain "four different search boxes, two different Live.com "orb" logos (in four different sizes), and six different header backgrounds."

Click to expand the images, which Microsoft designer Evan Malahy told LiveSide he hopes "raise awareness not only outside of Microsoft, but help us (designers) have more traction and power to get these inconsistencies addressed."






8:00 AM on Thu May 8 2008
By Nicholas Carlson
874 views
1 comment

Comments

  • I think they should stick with the "Live" nomenclature. Of course when helping out clueless senior citizens I always pronounce it so that it rhymes with "give" just to confuse matters if they speak with anyone else about the problems they are having.

    Really though, I wouldn't mind if Microsoft just renamed everything Bob in tribute to their only effort to do anything original.

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