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Apple's iMac turns 10

Steve Jobs rejoined Apple as its "interim" CEO in 1997. One of his first moves in May, 1998: Announcing the iMac — a candy-colored computer in "Bondi blue." The "I," flacks told reporters at the time, stood for "Internet, Individual, Instruct, Inform and Inspire." Unless you're Jobs himself, of course. Then the "I" — which has since been attached to the iBook, iPod and iPhone — stands for "I'm much richer than I was 10 years ago."

10:40 AM on Wed May 7 2008
By Nicholas Carlson
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5 comments

Comments

  • Oh great. I'm in my early twenties, and now I feel old.

    The "I," flacks told reporters at the time, stood for "Internet, Individual, Instruct, Inform and Inspire."

    I used an iMac for work years ago, and the "i" stood for incredibly unreliable.

  • Image of nojo nojo at 11:01 AM on 05/07/08 *

    @SVreader: Hey, I finally retired my parents' Bondi last year, just so I could stop doing OS 9 maintenance over the phone...

    And there's that Powerbook G3 again. Heavy, but damn handsome with great sound.

  • I was there in the Flint Center at DeAnza that day...what an event. I seem to remember that the PowerBook G3 Series folks were a little miffed that the iMac stole their intro thunder.

    On that day, I knew that Apple was either going to live or die, but at least they had a good doctor to tend their self-inflicted wounds.

  • Little known fact: The night before the Flint Center event Steve got *very upset* while playing with the demo iMac when he realized they hadn't included the slot-loading CD-ROM drive he favored, instead using drives with trays. Somewhere along the way there was a miscommunication and they didn't know that it wasn't just a desire of Jobs's, but that he considered it a requirement.

    Anyhow, slot-loading drives made it into a rev about 8 months later and there was much rejoicing.

  • For all its performance issues, you can't underestimate the impact the iMac had on culture at large. For good or ill, I think the appearance of the iMac marked the beginning of "Good Design" as a key part of every hardware and software company's business strategy.

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