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online advertising, iab, online video, preroll

IAB formalizes rules for online video advertising

The bad news? The Interactive Advertising Bureau has officially endorsed "preroll" ads, which play before a video. The good news? They're limited to 30 seconds. [Beet.tv]

2:00 PM on Mon May 5 2008
By Jackson West
147 views
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by at 05/16/08 11:35 PM

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