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How widgetmakers hijacked Zuckerberg's Facebook redesign

FBAnnotatedPreviewThumb.jpgFacebook's redesign — originally planned for early April, but delayed due to objections from widgetmakers like RockYou, Slide, and Zynga — is no longer a Mark Zuckerberg production. Third-party developers have hijacked it. A source close to the redesign process tells us "Facebook has made some changes to the original design, reflecting developer concerns." Below, screenshots of Zuckerberg's original plans for the redesign, annotated with the objections Facebook-application startups raised.



  1. Current Facebook profiles allow users to move application boxes around their profile wherever they like. Zuckerberg's new profiles won't allow as much customization. "The question is whether users will like the return to a uniform "profile" that looks the same for everyone. I would bet that users actually prefer to customize the look & feel of their profiles," an exec at one of the major widgetmakers tells us.
  2. Zuckerberg wants to integrate the News Feed with the Wall. One developer tells us: "Mixing in 'X wrote on Y's funwall" along with more personal messages from friends may deteriorate the quality of the new wall/feed feature as a whole."
  3. Facebook widgetmakers hate the tabs on Zuckerberg's new profile. One complains that most apps will suffer due to them: "By default a few apps will get their own tab and most will be relegated to the 'more' tab." Another source tells us this is one area where Zuckerberg has definitely caved to developer pressure.
    Facebook has some improvements in the latest version which should mitigate some of this effect on developers. Nevertheless, a substantial fraction of traffic to developers' apps will likely be lost as navigation to new tabs is unlikely to equal current profile traffic.

  4. This search bar better not disappear like it does in the other profile preview. If it does, one developer asks:
    How will users easily find their applications and search for new ones as well as do a quick search of their friends? Getting users to adopt to such a massive change without any major problems is going to be a huge x-factor.

Feature

1:20 PM on Wed Apr 30 2008
By Nicholas Carlson
1,645 views
7 comments

Comments

  • Image of matto matto at 01:35 PM on 04/30/08 *

    How is it possible for these 'app developers' to write so well with only one hand? No wonder they make the big bucks.

  • 1. You can't move the "About Me" and "Personal Information" sections currently. This is no change, and null & void to the argument.

    2. This is true, but in order for Facebook to compete with services such as FriendFeed, they need to have a centralized feed. They just released (today) new mock ups that will have the wall in one piece on a different page. The users will just have to get used to having a feed that displays everything.

    3. Again, this is for the better. When users share the same type of information (bio details, status, contact info) that information should standardized both visually and programmatically. When the users have different data sets, such as applications, the look and feel should be customizable per user.

    4. Right now the search is kind of broken. Users type in something vague, and drill down on the other pages to find what they were looking for. Try it. By forcing the users to drill down before they search, it creates a better experience and less load on servers.

  • 1. You can't move the "About Me" and "Personal Information" sections currently. This is no change, and null & void to the argument.

    2. This is true, but in order for Facebook to compete with services such as FriendFeed, they need to have a centralized feed. They just released (today) new mock ups that will have the wall in one piece on a different page. The users will just have to get used to having a feed that displays everything.

    3. Again, this is for the better. When users share the same type of information (bio details, status, contact info) that information should standardized both visually and programmatically. When the users have different data sets, such as applications, the look and feel should be customizable per user.

    4. Right now the search is kind of broken. Users type in something vague, and drill down on the other pages to find what they were looking for. Try it. By forcing the users to drill down before they search, it creates a better experience and less load on Facebook servers.

  • Image of Nicholas Carlson Nicholas Carlson at 02:24 PM on 04/30/08 *
  • Image of matto matto at 03:03 PM on 04/30/08 *

    @Nicholas Carlson: I have some glitter textz for sale. You interested?

  • The new mock ups are on Facebook...

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