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Kevin Eyres, LinkedIn's European managing director, reported that LinkedIn commands $50-$75 per thousand impressions on its advertising, in discussing plans for the social network's expansion into the U.K .and the continent. That figure, if Eyres is not being overoptimistic, puts LinkedIn in the same range that high-end business publications like Forbes and the Wall Street Journal command for their websites, and orders of magnitude higher than the rates seen on consumer social networks like Facebook and MySpace. [The Industry Standard]
LinkedIn earning $50-$75 CPMs?
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3:00 PM on Tue Apr 29 2008
By Jackson West
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No way Jose. Not $50-75 CPMs in the US. Bologna.
I don't think it IS worth that, but I think it COULD be, if it defines itself against Facebook the way FB once defined itself against Myspace. You know..."the masses? They're at Walmart and Myspace." That kind of thing. The differentiation has value, and speaking from my own personal experience, I'm seeing my LinkedIn network come to life like that one-in-a-million the EMTs had given up on, leaving her lying on the floor surrounded by defib paddles and used syringes, only to see her twitch back to life.
Yeah, that's the metaphor I was going for.
It's Kevin Eyres, not Jamie.
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