Valleywag
What's in Facebook's "Insider's Guide to Viral Marketing?" "Really nothing compelling," social media marketer Alisa Leonard tells us. "They basically expanded their online step by step business page sign up process and made understanding [Facebook] pages idiot proof (read: CMO-proof)." The reason why Facebook is pushing Facebook Pages: They're a key advertising feature whose launch was obscured by the privacy fracas over Beacon last fall. What would really have made it friendly to chief marketing officers: Trimming it down from 7,533 words. We've embedded the whole thing below, but first, read a 100-word version that could fit in your Facebook News Feed.
Keys to using Facebook Pages: Showcase the human element of your business. Update frequently. Choose applications for your business. A restaurant may add an app for reservations. Promote your Page through Facebook Ads based on age, gender, geography, educational status, relationship status, and precise interests or keywords. Add links to your Facebook Page on other websites and blogs. Search engines index your Page. One way Facebook knows which stories are most interesting to a given user is the number of that user's friends involved in a story. Stories about Events include all the users who have RSVP'ed. Notes is Facebook's blogging feature. Record, upload, and edit videos. Delete any Wall post. Send updates to all your fans. View data on your fans. Export this. Integrate outside websites with the Facebook API and Beacon to users' friends about something they did on your site.
Comments
"Social media marketer"? Pardon me but WTF kind of BS is that? Is that someone who makes FB, Twitter, myspace, Wikipedia, forum, etc, etc pages/identities for their clients? Personally, I'd give a 13 year old kid a few bucks to do it.
If there's indeed a Web 2.0 bubble, it will burst when the wanking ceases. Which may, in fact, never occur - because uninterrupted wankery is likely to continue ad infinitum.
@Rachel Marsden: Only as long as guys are on the planet.
@Rachel Marsden: It's data entry 2.0
@Rachel Marsden: I'm thinking of doing some uninterrupted wanking. How about you come over and give me a hand?
Viral marketing on facebook. So it's a fad, trying to harbor fads.
Why don't we just use a damn pyramid as a logo for this place.
This is juvenile economics. What you get when your company is owned by a drop out.
@Bornean: Yup.
It is good to know, however, that outside of and unlike VW, many see through that and don't take farcebook seriously. Kind of like toilet paper really. Well, somewhat. Different brands but you get whatever is the best value for your $0. You'll use it, but when a new brand comes out with less spam and more class and less puerile execs and less clunky interface, you jump to that brand. All of it gets flushed though.
@Rachel Marsden ....not "social media marketer" it should read "web marketer"...digital agencies haven't accepted yet the current iteration (and future of) the internet-- one that is portable, connected (read: "socialized")....so they treat "social media" as something other than what it is, which is simply the current state of the web
ps- "VIRAL MARKETING" is dead...any digital marketer that uses that term, i slap
"social media marketing" isn't about FB pages or MS or whatever...its about data capture-- all your data. your publicly declared connections with people on the web and your behavioral data....don't like it? we all opted into it when we decided to join networks (nothing is free-- our personal data is the currency)
PS: this flash widget that you're using is atrocious. Plz link to a PDF instead.
@Figaro: Nonononono! Some of us are running computarded machines and PDFs are the curse of death. It's easily a half-hour coffee break for me if I try to open one.
@Fake Jimbo Wales: That's what Wikipedians are for, dear.
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