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Mechanical Zoo's social search will swaddle you in warm, safe groupthink

the_mechanical_zoo.jpgSearching the Internet has a downside: With 1.3 billion people in the world moving an estimated 627 petabytes of information a day, it's all too easy to encounter different cultures, unique perspectives, unfamiliar worldviews and opinions strikingly different than your own. Such heterogeny of tastes and classes and backgrounds is troubling, I know. Never fear, the ex-Googlers are here! Former Google News product lead Nathan "Zip" Stoll, former Google biz-dev manager Max "Blue Lightning" Ventilla and former Google security engineer Fritz "The Cracker" Schneider and friends pilot stealth startup Mechanical Zoo.

They're working on a desktop application that will use the awesome superpowers of social networks to make sure that your search results never turn up anything that your clique wouldn't approve of. These dashing gentlemen will save you from not knowing exactly what movies to see and clothes to buy and papers to read so you never have to fear the awkward, anxious feeling of not being completely conformed to the manners and mores of your peers.

10:40 AM on Tue Apr 22 2008
By Jackson West
437 views
3 comments

Comments

  • Image of sample032 sample032 at 11:04 AM on 04/22/08 *

    Then how would people in the south look up adult content (gay, transsexual, livestock, use your imagination) that their friends don't approve of?

  • Image of matto matto at 11:25 AM on 04/22/08 *

    They need to create an rss reader that prevents the dreaded blog suicide.

  • It's entertaining how web 2.0 startups scoop up ex-google employees as if they were ex-nazi scientists during WW2.

    As the saying I googled for goes, "Heroing is one of the shortest-lived professions there is." - Will Rogers

    The logic behind this is, one elite soldier isn't going to create an elite army. In the movie 300, all of the soldiers were the finest. It would not have worked if it was 1 google employee and the rest "normeys".

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