Yahoo reports first-quarter earnings later today. Everyone agrees CEO Jerry Yang has to report better-than-expected numbers if Yahoo hopes to continue fighting for its independence from Microsoft. So guess what? Yahoo is going to report better-than-expected numbers. "In any Internet business, you can pull the stops out in any one or two quarters," Jeffrey Lindsay, an Internet analyst at Sanford C. Bernstein, told the WSJ. "They'd be very crazy not to." If he's getting pressure from Yang, here are three ways for CFO Blake Jorgensen could cook the books for today's report and keep his sanity:
- Public companies must disclose how much tax they expect to pay. Yahoo could project a lower tax rate than they actually expect, lowering costs and increasing profits. This gimmick shows up in the filings, but most investors won't bother to ask questions if Yahoo's shares go up. The bearish reality behind Google's big first-quarter numbers aren't slowing down the rise of its shares.
- Delaying expenses. (Any Yahoos had travel denied? Drop us a line and let us know the details.)
- Rejiggering ads to generate more revenue per page. Google is a master at this, but Yahoo may be slowly learning some of its tricks.(Photo by cogdogblog)
- Relaxing on click fraud. Yahoo claims to be deeply concerned with erroneous clicks on advertisers' ads. But if a little more cash keeps the company independent, maybe the company's automated filters can be dialed down for a month or so.











Comments
Still proud to be an ex-Yahoo (not really).
Hah. This is just the surface. There are far better ways to manipulate numbers, some of which won't show up for another Q or two.
I'm predicting 1.42 Bn.
@DJCarbon43: We're all listening.
@Nicholas Carlson: Well if it were me, I'd use the currency markets.
Google's recent earnings boost was largely as a result of the weak dollar, and my understanding is that a greater percentage of yahoo's income is multi-national. A little repatriating of some of that international income goes a long way... arghh. Im actually in the middle of studying for an econ final...otherwise I'd explain more in depth. I'll try to post later Nick.
Wow, way to eat my post valleywag....
I would do it this way:
[watchmojo.com]
Well, now that the results are out...it looks to me like either A) their financial gurus have no idea how to properly boost (in a manner of speaking) earnings, or B) They ARE boosting, but yahoo got hit pretty hard by the financial downturn in the economy, and advertising budgets. The market share loss can't be helping either.
Start a discussion:
Login with your username and password below. Or comment on this post via email.
Forgot your username or password? New User?