Last year, Google placated privacy-minded opponents of its DoubleClick acquisition with promises to create a new kind of Web browser "cookie," a file which keeps personally identifiable information about a website's users. Now that Google has swallowed DoubleClick, the online advertising company seems to have lost its interest in developing these so-called "crumbled cookies," the Financial Times reports. Google CEO Eric Schmidt that's because cookies are too complex for Google to deal with. "What we've discovered about cookies is that every question leads to a one-hour conversation," Schmidt said. Please, folks, be a little more understanding: It's not that Google doesn't want to answer difficult questions about privacy. They're just too busy.
Google CEO backpedals on privacy promises
3:00 PM on Mon Apr 21 2008
By Nicholas Carlson
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Comments
damn that's one fug dude
@michaellamb: That's what makes Eric such a great wing man. Also, he has that plane, so I never have to pay cab fare for the ride home.
I guess mirroring the world's informatiion is relatively easy and maybe tweaking the algorithm could be a snap, but cookies are complicated?
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