When a partnership like Google and Salesforce.com's gets announced so publicly, it's a safe bet that the message is meant for investors and rivals, not customers. Look at the substance of their new partnership: Salesforce.com for Google Apps amounts to adding a tab to link the two Web-based services. Salesforce.com helps companies organize their customer leads and sales; Google Apps offers simplified and hence limited Web versions of familiar office-productivity apps like Microsoft Word and Excel. Add 2 + 2, and you get 4, not 5, as Google and Salesforce would have you believe.
Out of this thin straw, Google is spinning a golden tale of a low-cost entry into the enterprise market, and Salesforce.com a move against Microsoft, which has been touting the integration of its rival business-software suite, Dynamics, with Microsoft Office.
Salesforce.com CEO Marc Benioff is honest in his own way about matters. "The enemy of my enemy is my friend, so that makes Google my best friend," Benioff told the New York Times. A Microsoft executive countered with the meaningless Valley bromide, uttered whenever a rival emerges: "It validates our strategy." He would have done better if he had simply laughed.












Comments
Yeah, it's bullhonkey. Good for Salesforce; no discernible upside for Google. And if there really isn't an upside for Google, it's a lose, because it doesn't build their brand -- it just gets their name said a few times. BTW I am deeply suspicious of Salesforce's sales numbers. We bought the 10-user version for six months and they keep hitting the credit card every six months, for years now. They always refund us when we complain, but they're either thieving, incredibly dumb, or inflating their sales numbers.
Why is this story running with a photo of Henry Chinaski?
@matto: Because Ted DiBiase was taken?
As someone who has to use Salesforce every day... I'm actually kinda excited and pleased by this move. It means (I think) that I can stop using Salesforce's retarded interface (straight out of 1995) for customer service and just use Gmail instead. Yay!
What the heck does Harvey Weinstein have to do with this story?
Salesforce is a pretty big part of my business and this sounds great. Can't wait.
On another note, I think Benioff's Mercedes limo is sweeeeeet!
@TeenageCaveman - 10/10 LOL x 10000000000
Start a discussion:
Login with your username and password below. Or comment on this post via email.
Forgot your username or password? New User?