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Yahoo and Google in talks over search ads

AP080131043707.jpgYahoo and Google are in "advanced discussions" over search advertising. The talks, part of Yahoo's search to find an alternative to Microsoft's takeover bid, revolve around a short-term test that would embed Google ads around a "limited percentage" of Yahoo's search results. If it worked out well, a "broader search-ad outsourcing arrangement" could be made.

12:40 PM on Wed Apr 9 2008
By Jordan Golson
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