Yahoo and Google are in "advanced discussions" over search advertising. The talks, part of Yahoo's search to find an alternative to Microsoft's takeover bid, revolve around a short-term test that would embed Google ads around a "limited percentage" of Yahoo's search results. If it worked out well, a "broader search-ad outsourcing arrangement" could be made.
Yahoo and Google in talks over search ads
12:40 PM on Wed Apr 9 2008
By Jordan Golson
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4 comments












Comments
Why doesn't Google just by Yahoo.
@waynelambright: Because the DOJ won't let them.
This is pretty much a "fuck you" to MSFT
maybe they will if you learn how to spell "buy"
First they had Google provide the search, now they want Google to do the ads. What is the new Yahoo business plan, park on a bunch of domain names? Maybe someone will pay them big bucks for the Yahoo.com domain name. That would be sweet.
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