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IAC wants black people to love Rushmore Drive

Barry Diller's IAC is throwing a launch party in New York tonight for new portal Rushmore Drive, which includes an Ask-based search engine manicured to appeal to African-Americans. Fast Company senior editor and blogger Lynne D. Johnson managed to sneak an early screenshot and some marketing messaging online. The project, launched at IAC's typically glacial pace, has been in the works for a year, and IAC plans to target other niche demos in the future, Johnson reports. According to the latest data from Pew Internet, 56 percent of African-Americans use the Internet. Might be a good place for Google to post some job listings.

11:20 AM on Wed Apr 9 2008
By Jackson West
1,324 views
4 comments

TeenageCaveman at 11:29 AM on 04/09/08
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Don't you mean "Aks-based"?
blogger310 at 12:26 PM on 04/09/08
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@TeenageCaveman I'm guessing Jackson meant "Ask-based", since that's what he wrote. But, you must feel pretty good about yourself being able to make funny inferences like that behind the cozy walls of a computer and fake screen name.
mattearle at 05:51 PM on 04/09/08
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@TeenageCaveman - I thought your comment was hilarious.

Besides, there is no shame in ebonics. Wasn't there a movement to have it acknowledged as a real language?
Jackson West at 12:17 AM on 04/10/08
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The generally accepted linguistic term is African-American Vernacular English, and it's just one of dozens of English vernaculars, dialects and patois spoken worldwide.