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Amanda Hesser uses a computer, therefore qualified to run Web startup

amanda_hesser_segway.jpgFormer New York Times editor Amanda Hesser is starting a new company called Seawinkle, which may or may not be named after an obscure character from the My Little Pony universe. It will aggregate content you produce online into one happy page, she promised in a tetchy response to New York Magazine's insinuation that she was politely kicked out of the new Times building. Hesser also detailed her qualifications as a wantrepreneur:

This may come as a surprise to you but I studied economics and finance before I began my studies of cooking. That's the business part. I have written and edited four (the 3rd will be out this fall, the 4th is in process) books that, while focused on food, are also about history and memory. That's the life part. I, like you, use a computer every day. That's the digital part.
With that kind of firm grasp on technology — she's also pictured here riding a Segway in Paris — I'm sure this venture will be a fantastic success.

10:40 AM on Tue Apr 8 2008
By Jackson West
1,137 views
13 comments

Comments

  • This was on the front page, now it has disappeared. Before it reappears I want to see if this comment posts. I do not understand quantum physics, but I would like to believe this somehow makes me God.

  • Image of sample032 sample032 at 11:01 AM on 04/08/08 *

    "...I studied economics and finance before I began my studies of cooking."

    People switch concentrations for two reasons: they either suck at their first choice, or they found it boring.

    It's almost like she's baking up her own recipe for (forgive me, Ted) FAIL.

  • @sample032: "I studied economics and finance" could mean she took an introduction to economics course in her first semester at college and read A Random Walk at one point or another. No one would double in econ and finance anyway, unless the finance department was well-defined and in an undergraduate business school and not an A&S college, because the distribution requirements to graduate would be impossible to deal in that many of the courses would overlap and you'd have to scrape the bottom of the barrel in terms of courses.

    Honestly the one sentence description ("It will aggregate content you produce online into one happy page") doesn't sound bad if the 250 want to have a little thing on their homepage showing where they've commented (blogs, social networks, whatever). I have no idea how you'd make money off of that, though.

  • i thought brad fitz was already actually doing that

  • Who? What? click...

  • I think she is classy and attractive!!

    About this story, I don't have the background info and it isn't clear what exactly this post is about.

  • I use the toilet every day. I've decided to start my own sewage treatment plant.

    I'm just glad I don't live in the Valley, or New York, where it gets a lot deeper than most places.

  • Well, I was going to say, "I eat every day! I'll open my own restaurant!" But I think @macbeach wins for best analogy.

    Christ, I never thought I'd miss 2001, but at least all the locusts flew off elsewhere after the bubble burst.

  • Only a chick would come up with the name Seawinkle. Guess that is why I've never heard of her.

  • @categorically: The funniest part is that seawinkle.com has been registered since 2004. You'd think such a savvy businessperson would check to see if the name was available before deciding on it.

  • Can I get a t-shirt?

  • Image of raincoaster raincoaster at 07:41 PM on 04/08/08 *

    Segway=HuffPo-level cred.

  • Image of random_play random_play at 11:02 PM on 04/08/08 *

    @macbeach: I use the toilet every day. I've decided to start my own sewage treatment plant.

    Or you could start your own gossip website.

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