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How Digg's CEO pitches his startup to big media companies

Early in her 8-minute interview with Digg CEO Jay Adelson, BoomTown's Kara Swisher asks Adelson about the future of the company. She casually mentions acquisition rumors. "Oh that's what you want to know, I see," Adelson says. Had this been Wallstrip, we'd see an image of a turtle pulling his head into his shell flash on screen. Swisher changes the topic. But later, in the part we've excerpted above, Swisher gets Adelson to talk anyway. She asks him how he would fix a big media company. Perpetual rumors suggest his answer is to have them buy Digg. So when Adelson starts to explain his ideas, remember that everybody's selling something. This is how Adelson sells Digg.

10:20 AM on Tue Apr 8 2008
By Nicholas Carlson
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