Yahoo VP Elizabeth Harz has left the company to become SVP of global ad sales at videogame publisher Electronic Arts. At Yahoo, she was most recently in charge of poring over marketing data — the kind of background that will be invaluable to EA as the company develops advertising strategies for casual games on sites like Pogo.com and mobile devices. And in the wake of Jerry Yang's announcement that the new AMP brand advertising platform will be ready to go by the third quarter, it sounds like more bad news for Yahoo. Even if the code works, you need people to bring in customers.
Ad sales VP leaves Yahoo for Electronic Arts
10:00 AM on Mon Apr 7 2008
By Jackson West
1,099 views
4 comments













Comments
OK, who wants to start a betting pool to see when JimHo tries to nail her?
Ha ha... what a joke. Yahoo loses an "exec" who accomplished nothing with plenty of resources, and EA gains an ex-Yahoo known more for corp battles than effective ideas and management. Remind me - What did this "exec" do and accomplish at Yahoo?
@Pikers: what?
This being JimbHo:
[valleywag.com]
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