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Ad sales VP leaves Yahoo for Electronic Arts

Elizabeth HarzYahoo VP Elizabeth Harz has left the company to become SVP of global ad sales at videogame publisher Electronic Arts. At Yahoo, she was most recently in charge of poring over marketing data — the kind of background that will be invaluable to EA as the company develops advertising strategies for casual games on sites like Pogo.com and mobile devices. And in the wake of Jerry Yang's announcement that the new AMP brand advertising platform will be ready to go by the third quarter, it sounds like more bad news for Yahoo. Even if the code works, you need people to bring in customers.

10:00 AM on Mon Apr 7 2008
By Jackson West
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