Game, set and match goes to Rocketboom producer Kenyatta Cheese: He paid to send a singing-telegram messenger to deliver Rick Astley's "Never Gonna Give You Up," live, to NextNewNetworks cofounder Timothy Shea. Rickrolling, a common online prank, normally involves tricking someone into following a link to the Astley video. Cheese's reward? A "/golfclap" — a petty form of nonpraise used online — also delivered live, from Shea. And what have these far-seeing pioneers of a brave new medium proved? That Internet video can be used to provoke real-world action that results in yet more Internet video.
Rickroll delivered via singing telegram
10:40 AM on Tue Mar 18 2008
By Jackson West
1,792 views
11 comments



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Comments
...amazing.
I pretty much have nothing to live for now that this has been done. I mean, what is there left to explore? I can't imagine taking this joke any higher. Unless...if maybe U2 could somehow be convinced to bring Rick on as a warmup act without advertising it.
This one's going to be hard to top. I like it.
Amanda Cogdon doing a naked RickRoll would perhaps be better
Live Rickroll. Now that's too much.
News flash: Webutards finally get 2-year old internet meme. Flash at 11.
Here's a collection of rick rolls
[www.rickrolling.com]
When Rick Astley does a live Rickroll himself, then the game will be over.
@null: I thought he was dead?
This is the funniest thing I have ever seen!
hahahahahahaha! Just watched it again and I'm crying!
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