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e-commerce, john donahoe, top, valueclick, commission junction, ebay partner network, ebay...

Make money faster! eBay may dump ValueClick for its own affiliate program

Under new CEO John Donahoe, eBay is moving to take its affiliate marketing in-house, a tipster tells us. The auction giant could dump ValueClick's Commission Junction, which currently pays website publishers to direct bidders to eBay's stores, for its own eBay Partner Network. The eBay website is already active, with what appears to be a login for beta testers. eBay Partner Network is also the name of a recently formed eBay subsidiary, according to an SEC filing. Amazon.com has long had its own affiliate-marketing subsidiary, which has turned into a venture to provide all kinds of services to startups. By farming out the work, eBay has lost both a cut of its sales and a chance to play in a field that's a fast-growing part of online advertising.

5:08 PM on Sun Mar 16 2008
By Owen Thomas
1,095 views
8 comments

Comments

w00zy33 at 06:48 PM on 03/16/08
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website is down. reported false.
ImmanuelCan at 09:46 PM on 03/16/08
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Wow. Who knew that eBay had 118 International Subsidiaries (according to the SEC filing). You learn something new every day.

On the other hand, eBay dumping CJ is old, old news...
Dweezil at 09:46 PM on 03/16/08
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Give me an eBay version of ECS and it'll be useful, otherwise it's the same affiliate program in a different colored box.
Jeffrey McManus at 12:03 AM on 03/17/08
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No, this is long overdue and a smart move on eBay's part. When I worked there and did stuff to support affiliate marketing I could not believe how badly Commission Junction sucked. Its incomprehensible user interface aside, CJ doesn't just an affiliate program outsourcer, it's an affiliate program *marketplace* -- which means that when eBay tells one of its prospective affiliates to sign up for CJ, it gives CJ the opportunity to bombard the affiliate with counter-offers from hundreds of other affiliate programs.
buzzzkilll at 05:55 AM on 03/17/08
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Interesting. eBay still sucks.
sggrf at 07:56 AM on 03/17/08
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Time to run fast away from VCLK. What a disaster for them.
nwzrd at 10:58 AM on 03/17/08
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I wonder if this has anything to do with today's news release by the FTC fining ValueClick 2.9 million for spam:

[www.ftc.gov]
Philipp Lenssen at 01:55 PM on 03/17/08
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I hope they dump Commission Junction -- last time I tried CJ, I found it rather unusable (and switched to another service which wraps eBay affiliate stuff, but with a much simpler interface).