Valleywag
If not in traffic or revenues, where has Bebo leapt ahead of MySpace and Facebook? In turning its social network into a TV channel, says NewTeeVee's Liz Gannes. She credits Bebo president Joanna Shields with figuring out the LonelyGirl15 phenomenon in 2007 and hiring the show's creators. Thus was born KateModern, which has been seen some 30 million times, earning exactly $405,000. Expect more of that, the pro-Bebo argument goes, now that the company is tied up with media giant Time Warner. With 2,099 more hits like that, and the deal might pay off.
Time Warner shareholders, blame LonelyGirl15 for the $850 million Bebo buy
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3:20 PM on Thu Mar 13 2008
By Nicholas Carlson
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4 comments
Comments
moar.
she's the only girl that i'll cheat on ijustine with
Proctor & Gamble advertised? Is anyone honestly going to buy a new brand of toothpaste because of an online video?
Procter and Gamble should only advertise to parents... I wouldn't be surprised if most people stick with the same toiletries brands their whole lives.
Product placement is wasted in films. They should all do what Nike did... and just give free products to the cool kids.
Has no one has figured out that LonelyGirl15 was lifted from the Sony Pictures online serial Rachel's Room that ran from 2001-2002?
Of course, to figure it out, someone would have had to watch Rachel's Room...
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