Valleywag
Microsoft VP Joanne Bradford has left the company and will join Los Angeles-based ad agency Spot Runner. Even with a new title of EVP, it's hardly a leap up the ladder. Our guess on why Bradford bolted? A former executive at Microsoft and Yahoo told us, " I shudder to think about a MSNBC.com and Yahoo News integration." Bradford's departure plans likely came together not long after Microsoft CEO Steve Ballmer made it clear he favored Yahoo's brands over the MSN portal Bradford ran.
Microsoft ad exec dodges painful Yahoo integration
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1:39 PM on Thu Mar 13 2008
By Nicholas Carlson
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For all the bad press Yahoo gets, their ad sales team is solid and always has been. Though I guess you could argue that it's easy to sell stuff when you're one of two stores in town.
Even rumor mongers should get some of their facts right. Ms. Bradford stopped running ad sales for MSN in November 2006, when she started running the MSN portal itself.
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