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Music wants to be something other than free

Rojas"After a certain point the free 'promotional' use of their music becomes a substitute for people actually buying their music.... The problem is that the labels think their music is worth and what the market thinks it's worth are very different things right now. That doesn't mean that music has no value — I certainly don't believe that, otherwise I wouldn't have started a music site — but that there isn't as much value in at as a retail object." — RCRD LBL founder Peter Rojas, responding to Ted Mico of Capitol Records on the problem of giving away music online as a form of marketing. [PSFK]

1:40 PM on Wed Mar 12 2008
By Owen Thomas
333 views