Valleywag
Earlier this week, ad agency types gathered for some conference where a panel was held to ask: "It's 10 Years Later: Have Agencies Survived Digital Convergence?" The panel, made up of agency executives answered yes. How? Within 10 years "Marketers are going to start building their own databases so they have their own forms of media and can deliver their own content in many segmented ways to their customers," answered Carat and Isobar CEO Sarah Fay. Three-word version: Copy Google's dashboard.
Ad agencies imagine a happy future: Google has not replaced them
12:00 PM on Wed Mar 12 2008
By Nicholas Carlson
1,099 views
