Measuring searches, display ads, videos and pageviews across Yahoo's network, The New York Times and ComScore report that Yahoo collects about 110 billion bits of information it can use to target ads based on user-behavior. The Times scoop: There is behavioral targeting of ads on the World Wide Web, which is the graphical, multimedia portion of the Internet. ComScore's numbers for several major online destinations, better known as "websites," below.
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Your Privacy Is An Illusion
Yahoo learns your zip code 811 times a month
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