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    Ask.com CEO's secret weapon: this Marge Simpson video

    By Nicholas Carlson, 3:40 PM on Fri Mar 7 2008, 2,359 views

    Before it suddenly wasn't, CEO Jim Safka's plan to save Ask.com was to turn it into a search engine for midwestern women. According to a pair of tipsters, he explained his idea to employees by using this clip of Marge Simpson Googling herself.

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