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71% of U.S. mobile browser usage is on the iPhone

At the iPhone SDK Roadmap event at Apple today, Steve Jobs revealed this tidbit about the iPhone: 71% of mobile browser usage is from Safari. On top of that, Apple has 28 percent of the U.S smartphone market, number two behind RIM's 41%.

10:10 AM on Thu Mar 6 2008
By Jordan Golson
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7 comments

Comments

  • Image of sample032 sample032 at 11:03 AM on 03/06/08 *

    So that there isn't a huge market for mobile ads, after all.

  • 63% of crappy statistics are coming out of Apple HQ today.

    So every other carrier in the US combined only accounted for 30% of mobile web traffic? Unlikely.

  • @The_Age_of_Plastic: Why unlikely? That number sounds believable to me. The iPhone owners I know (including myself) use the web all the time. The smartphone owners I know (formally me) hardly ever use anything but email.

  • Comparing the browser user experience of my wife's iPhone and my Blackberry seems to support Jordan's story. Especially after I got an iPod Touch, using the "browser" on my Blackberry made me stabby.

  • @Jordan Golson: Smartphones are not the only devices that surf the mobile web. They are only about 4% of the devices sold in the US, of which the iPhone which represents 27%. So 1% of phones represent 70% of mobile web? I am aware of the 80/20 rule, but this seems a bit off. But I suppose even if this were accurate, then carriers like Sprint (and others likely to follow) who now are offering flat unlimited pricing will likely change those metrics.

  • @matto: Using EDGE to surf the mobile web is what makes me stabby. Maybe the 71% is from the hang time of waiting for pages to load when outside of WiFi ;)

  • @The_Age_of_Plastic: In the time it took me to get to Google on my space-age EVDO Blackberry; my wife had googled and found the restaurant we were looking for on her pokey EDGE iPhone.

    I don't care about theoretical speed differences, I care about actual results; and the verdict is in: Blackberries are a crime against humanity.

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