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Financial Times giving $400 subscriptions to Facebook users for free

ft-com.gifThe Financial Times is offering a free 12-month subscription to its website (worth $109), renewable for up to four years, to any college student that adds its Facebook application. The FT says the deal is "part of the general trend to making [FT.com] free — but in a segmented way." Why don't they just pay college students to read the paper? That seems easier. [PaidContent]

4:00 PM on Wed Mar 5 2008
By Jordan Golson
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4 comments