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The 10 most memorable tech Super Bowl ads

Behold the best tech ad in Super Bowl history: Apple's "1984" ad, which cost $1.6 million to make and run, and only aired nationally once. The following nine ads, while perhaps not as iconic, are all fascinating in how they seek to make the mysteries of tech compelling to the masses.

Apple's "1984" ad

Monster.com from 1999

CareerBuilder.com from 2005

GoDaddy from 2005

Xerox from 1977

E*Trade from 1999

Pets.com from 2000

Computer.com from 2000

SalesGenie.com from 2007

OurBeginnings in 2000

5:00 AM on Sun Feb 3 2008
By Nicholas Carlson
108,059 views
19 comments

Comments

wrongneighborhood at 06:01 AM on 02/03/08
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I thought you would have the one where eTrade monkey going through a Silicon Valley wasteland - probably my favorite.
[youtube.com]
Nicholas Carlson at 06:36 AM on 02/03/08
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@chrono72:
Nicholas Carlson at 06:48 AM on 02/03/08
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@Alleywag: Tried to embed the video in my comment. Didn't work. But, yes, everyone go see that E*Trade ad. On the second viewing, imagine the monkey is riding through Sunnyvale. [youtube.com]
Ted Dziuba at 09:24 AM on 02/03/08
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A top 10 list? Really?
cdubba at 10:27 AM on 02/03/08
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No Terry Tate office linebacker? or did that never make the superbowl ad list from Reebok?
ReversePundit at 10:46 AM on 02/03/08
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Where are the cats?

Um, I realize that EDS might not be purely a "tech" company, but the Herding Cats commercial is tied for first with Apple's 1984 commercial as the best of all time (as far as I'm concerned).
tjp78704 at 10:55 AM on 02/03/08
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You missed one, dammit.. My favorite ad was the old E*Trade "money comin' out the wazoo" emergency room ad..

[www.youtube.com]
Mr. E. at 10:57 AM on 02/03/08
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Needs some Terry Tate.
DaveMcClure500Hats at 11:25 AM on 02/03/08
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Go Terry Tate: office linebacker! BAM!

loved that shit.
jrlcopy at 05:50 PM on 02/03/08
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Guess Little Mike from computers.com didn't get to go to college...

Pop..
RottNDude at 06:45 PM on 02/03/08
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So, someone tell me what was so great about the salesgenie.com commerical?
aquaosx at 07:38 PM on 02/03/08
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No Cindy Crawford at the Pepsi Machine, no Budweiser frogs, No Larry Bird vs Jordan, and no Mean Joe Green drinks a Coke?

Worst top 10 ever.
PaisleyPajamas at 07:40 PM on 02/03/08
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And who says a great feature film director can't come from commercial work first? (re: Apple's "1984" by Sir Ridley Scott)
hungarian33 at 09:51 PM on 02/03/08
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the apple one is a classic, that ad was like before its time. I have an even better one though, a parody of a budweiser ad, (open a bottle with your ass) [opentopix.com]
cleverm8 at 06:18 AM on 02/04/08
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I would definitely have to say that your idea of a top 10 and mine are not the same. Besides the Apple commercial, the only top 10 list I would put the other's on would be, oh, I dont know, useless waste of money, maybe....
Cultmember at 06:00 PM on 02/04/08
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The Vaunnies Mustardayonnaise commercial on youtube is better than the Apple 1984 commercial!
chaz572 at 07:14 PM on 02/04/08
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All three of these have been mentioned before individually, but I've got to put them together. Any superbowl top-10 ad list is sorely incomplete if it lacks the EDS "herding cats", E*Trade "money coming out the wazoo", and E*Trade "ride through the valley of the failed dot-coms" (link in comment #3).

OurBeginnings, SalesGenie, and the E*Trade "waste of money dancing monkey"? Puh-leez. Second-tier at best. None can hold a candle to the aforementioned triad.
raincoaster at 10:52 PM on 02/04/08
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@PaisleyPajamas: He was doing films before; in fact, he's still doing commercials.
ceokhan at 06:43 PM on 06/01/08
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The Apple ad was way ahead of its time... as always..
The eTrade monkey is adorable! lol
But yea I agree with everyone else... this top 10 list seems to be lacking quite a few memorable ads...
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