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Google is more than just a "frenemy," Publicis CEO Maurice Levy told gathered reporters yesterday, after surprising them with a visit from Google CEO Eric Schmidt.
Levy said that the search engine and advertising conglomerate plan to swap executives and work together to develop new products and tools. Know what you call that? Frenemies with benefits. Leading the lovefest will be ad-sales executives Tim Armstong and Penry Price from Google and Digitas CEO David Kenny for Publicis. Hawt.
10:00 AM on Wed Jan 23 2008
By Nicholas Carlson
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